runsonwhat

General Assembly's tech stack

What does General Assembly use?

General Assembly (generalassemb.ly) uses at least 51 tools we can see from public records, including Amazon Web Services for hosting, Microsoft 365 for email and documents, ZoomInfo for sales and Google Analytics for analytics. Last checked .

Industry
Higher Education
Size
201–1,000 employees
Based in
New York, United States
Founded
2011
LinkedIn
Company page
Re-check liveVisit generalassemb.ly
Tools found
51
Categories
18
Oldest proven tool
Dec 2019
Last checked
Oct 2026

General Assembly's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

4 tools, where the bytes are served from

Hosting & Cloud

CDN & Edge

DNS

Application

8 tools, what the product is built with

Frontend

Auth & Identity

AI

Media & UI

Data & Observability

3 tools, what they measure and store

Analytics

Go-to-market

14 tools, how they find and keep customers

Website & CMS

Marketing

Ads & Pixels

Sales & CRM

Company Ops

22 tools, what the team runs on day to day

Email Delivery

Workspace

Collaboration

Dev Tools

Finance & Legal

Security & Compliance

What changed at General Assembly

Using since

Dates come from the first certificate of the subdomain that points at the tool.

  1. Okta
  2. Heroku
  3. Cloudflare
  4. Auth0

Companies like General Assembly also use

Tools common among companies with a similar stack that we haven't found at General Assembly.

Companies with a stack like General Assembly's

Ranked by shared tools, with rare tools counting more.

General Assembly tech stack FAQ

What tools does General Assembly use?

We've found 51 tools at General Assembly (generalassemb.ly). Edge & Hosting: Cloudflare, Amazon Web Services and Heroku. Application: Google Fonts, React and Tailwind CSS. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Google Workspace and reCAPTCHA. Last checked October 7, 2026.

What cloud does General Assembly run on?

General Assembly uses Amazon Web Services and Heroku for hosting. We found Amazon Web Services through website code.

What CRM does General Assembly use?

General Assembly uses ZoomInfo and 6sense for sales and CRM. We found ZoomInfo through website code.

What email provider does General Assembly use?

General Assembly uses Microsoft 365, Google Workspace and Apple Business for email and documents. We found Microsoft 365 through DNS verification records.

What analytics tools does General Assembly use?

General Assembly uses Google Analytics, Google Tag Manager and Hotjar for analytics. We found Google Analytics through website code.

What CMS does General Assembly use?

General Assembly uses Sitecore for its website. We found Sitecore through DNS verification records.

Does General Assembly use Google Analytics?

Yes. We found Google Analytics at General Assembly through website code. Google Analytics is used by 725,678 companies we track.

How does runsonwhat know what General Assembly uses?

We read public traces only: General Assembly's DNS and email records, certificate logs, the code its website loads, and published subprocessor lists. A tool is listed only when a direct record backs it up. DNS is rechecked weekly and the website monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.