Fruit of the Loom's tech stack
What does Fruit of the Loom use?
Fruit of the Loom (fruit.com) uses at least 25 tools we can see from public records, including Microsoft Azure for hosting, Microsoft 365 for email and documents, Google Analytics for analytics and Klaviyo for marketing. Last checked .
- Industry
- Retail
- Size
- 10,000+ employees
- Based in
- Bowling Green, United States
- Founded
- 1851
- Company page
- Tools found
- 25
- Categories
- 10
- Layers
- 5 of 5
- Changes seen
- 1
Fruit of the Loom's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
3 tools, where the bytes are served from
Hosting & Cloud
DNS
Application
6 tools, what the product is built with
Data & Observability
4 tools, what they measure and store
Go-to-market
9 tools, how they find and keep customers
Company Ops
3 tools, what the team runs on day to day
Workspace
Security & Compliance
What changed at Fruit of the Loom
Recent starts and stops
- StartedCSC
Companies like Fruit of the Loom also use
Tools common among companies with a similar stack that we haven't found at Fruit of the Loom.
Companies with a stack like Fruit of the Loom's
Ranked by shared tools, with rare tools counting more.
ATG EntertainmentEntertainment · 10,000+ people11in common
Fruit of the LoomTextile16in common
Russell AthleticSports Equipment18in common
Brumbys BakeryRetail · 51–200 people8in common
NikeClothing · 10,000+ people6in common
CTUEducation Management · 10,000+ people5in common
Saab (United States)Air Traffic Management · 10,000+ people5in common
QlikInternet · 11–50 people4in common
More Retail companies
Other Retail companies we've checked.
Fruit of the Loom tech stack FAQ
What tools does Fruit of the Loom use?
As of October 2026, runsonwhat has found 25 tools at Fruit of the Loom (fruit.com) in public records. Edge & Hosting: Microsoft Azure, Netlify and CSC. Application: Google Fonts, React and Adobe Fonts. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, reCAPTCHA and Agari. Last checked October 9, 2026.
What cloud does Fruit of the Loom run on?
Fruit of the Loom uses Microsoft Azure for hosting and cloud infrastructure, alongside Netlify, according to runsonwhat (October 2026). runsonwhat found Microsoft Azure through a subdomain that points at Microsoft Azure. Microsoft Azure is used by 44,509 companies runsonwhat tracks.
What email provider does Fruit of the Loom use?
Fruit of the Loom uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 694,652 companies runsonwhat tracks.
What analytics tools does Fruit of the Loom use?
Fruit of the Loom uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and comScore, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on fruit.com. Google Analytics is used by 836,138 companies runsonwhat tracks.
What marketing software does Fruit of the Loom use?
Fruit of the Loom uses Klaviyo for marketing, according to runsonwhat (October 2026). runsonwhat found Klaviyo through a DNS verification record for Klaviyo and code on fruit.com. Klaviyo is used by 34,190 companies runsonwhat tracks.
Does Fruit of the Loom use Google Fonts?
Yes. runsonwhat found Google Fonts at Fruit of the Loom through Google Fonts code on fruit.com. Google Fonts is a Media & UI tool used by 779,537 companies runsonwhat tracks.
Has Fruit of the Loom changed tools recently?
Yes. On runsonwhat's rechecks, Fruit of the Loom started using CSC (latest on October 9, 2026). A change counts only between two checks of fruit.com done the same way.
Which companies have a tech stack similar to Fruit of the Loom's?
The companies with the stacks most like Fruit of the Loom's are ATG Entertainment, Fruit of the Loom, Russell Athletic and Brumbys Bakery, according to runsonwhat (October 2026). Each shares 8 to 18 tools with Fruit of the Loom, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Fruit of the Loom uses?
runsonwhat reads public records only. Of the 25 tools at Fruit of the Loom, 16 were found through code on fruit.com, 4 through DNS records, 2 through email records, 2 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and fruit.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.