runsonwhat

First Lite's tech stack

What does First Lite use?

First Lite (firstlite.com) uses at least 33 tools we can see from public records, including Google Workspace for email and documents, HubSpot for sales, Gorgias for customer support and Google Analytics for analytics. Last checked .

Industry
Sporting Goods
Size
11–50 employees
Based in
Hailey, United States
Founded
2007
LinkedIn
Company page
Re-check liveVisit firstlite.com
Tools found
33
Categories
15
Oldest proven tool
Apr 2020
Last checked
Oct 2026

First Lite's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

2 tools, where the bytes are served from

CDN & Edge

DNS

Application

6 tools, what the product is built with

Frontend

AI

Payments & Billing

Media & UI

Data & Observability

5 tools, what they measure and store

Monitoring

Analytics

Go-to-market

16 tools, how they find and keep customers

Website & CMS

Marketing

Ads & Pixels

Sales & CRM

Support & Docs

Company Ops

4 tools, what the team runs on day to day

Workspace

Security & Compliance

What changed at First Lite

Using since

Dates come from the first certificate of the subdomain that points at the tool.

  1. HubSpot
  2. HubSpot CMS
  3. Gorgias

Companies like First Lite also use

Tools common among companies with a similar stack that we haven't found at First Lite.

Companies with a stack like First Lite's

Ranked by shared tools, with rare tools counting more.

More Sporting Goods companies

Other Sporting Goods companies we've checked.

First Lite tech stack FAQ

What tools does First Lite use?

As of November 2026, runsonwhat has found 33 tools at First Lite (firstlite.com) in public records. Edge & Hosting: Cloudflare and DNSimple. Application: jQuery, Google Fonts and React. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Google Workspace, EasyDMARC and AudioEye. Last checked October 29, 2026.

What CRM does First Lite use?

First Lite uses HubSpot for its CRM, alongside Salesforce, according to runsonwhat (November 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot, and First Lite has used it since at least April 2020. HubSpot is used by 95,665 companies runsonwhat tracks.

What email provider does First Lite use?

First Lite uses Google Workspace for email and office software, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on firstlite.com. Google Workspace is used by 407,286 companies runsonwhat tracks.

What does First Lite use for customer support?

First Lite uses Gorgias for customer support and documentation, alongside Corso, according to runsonwhat (November 2026). runsonwhat found Gorgias through a subdomain that points at Gorgias and code on firstlite.com, and First Lite has used it since at least June 2025. Gorgias is used by 3,987 companies runsonwhat tracks.

What payment provider does First Lite use?

First Lite uses PayPal for payments and billing, alongside Affirm, according to runsonwhat (November 2026). runsonwhat found PayPal through PayPal code on firstlite.com. PayPal is used by 35,142 companies runsonwhat tracks.

What analytics tools does First Lite use?

First Lite uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on firstlite.com. Google Analytics is used by 899,832 companies runsonwhat tracks.

How long has First Lite used HubSpot?

First Lite has used HubSpot since at least April 2020, going by the first public certificate of the firstlite.com subdomain that points at HubSpot. Other long-running tools at First Lite include HubSpot CMS (since April 2020) and Gorgias (since June 2025).

Does First Lite use jQuery?

Yes. runsonwhat found jQuery at First Lite through jQuery code on firstlite.com. jQuery is a Frontend tool used by 925,653 companies runsonwhat tracks.

Which companies have a tech stack similar to First Lite's?

The companies with the stacks most like First Lite's are Neuro, Ten Thousand, Sunday Swagger and Branch, according to runsonwhat (November 2026). Each shares 16 to 21 tools with First Lite, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what First Lite uses?

runsonwhat reads public records only. Of the 33 tools at First Lite, 22 were found through code on firstlite.com, 4 through subdomains that point at the vendor, 3 through DNS records, 3 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and firstlite.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.