runsonwhat

Fanatics's tech stack

What does Fanatics use?

Fanatics (fanatics.com) uses at least 53 tools we can see from public records, including Microsoft 365 for email and documents, Google Analytics for analytics, Stripe for payments and Akamai mPulse for monitoring. Last checked .

Re-check liveVisit fanatics.com
Tools found
53
Categories
15
Oldest proven tool
Mar 2025
Changes seen
11

Fanatics's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

1 tool, where the bytes are served from

CDN & Edge

Application

4 tools, what the product is built with

Frontend

AI

Payments & Billing

Data & Observability

7 tools, what they measure and store

Monitoring

Analytics

Go-to-market

19 tools, how they find and keep customers

Marketing

Ads & Pixels

Company Ops

22 tools, what the team runs on day to day

Email Delivery

Workspace

Collaboration

Dev Tools

People & HR

Finance & Legal

Security & Compliance

What changed at Fanatics

Recent starts and stops

  1. StartedBox
  2. Came backDocker
  3. Came backOneTrust
  4. Came backOpenAI
  5. Came backAmazon SES
  6. Came backSmartsheet
  7. StoppedDocker
  8. StoppedSmartsheet
  9. StoppedOneTrust
  10. StoppedAmazon SES
  11. StoppedOpenAI

Using since

Dates come from the first certificate of the subdomain that points at the tool.

  1. Adobe Experience Platform

Companies like Fanatics also use

Tools common among companies with a similar stack that we haven't found at Fanatics.

Companies with a stack like Fanatics's

Ranked by shared tools, with rare tools counting more.

Fanatics tech stack FAQ

What tools does Fanatics use?

As of November 2026, runsonwhat has found 53 tools at Fanatics (fanatics.com) in public records. Edge & Hosting: Akamai. Application: React, Anthropic and OpenAI. Data & Observability: Google Analytics, Google Tag Manager and Adobe Experience Platform. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, reCAPTCHA and SendGrid. Last checked November 3, 2026.

What email provider does Fanatics use?

Fanatics uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on fanatics.com. Microsoft 365 is used by 719,718 companies runsonwhat tracks.

What payment provider does Fanatics use?

Fanatics uses Stripe for payments and billing, according to runsonwhat (November 2026). runsonwhat found Stripe through a DNS verification record for Stripe and code on fanatics.com. Stripe is used by 30,945 companies runsonwhat tracks.

What analytics tools does Fanatics use?

Fanatics uses Google Analytics for analytics, alongside Google Tag Manager, Adobe Experience Platform and AppsFlyer, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on fanatics.com. Google Analytics is used by 906,152 companies runsonwhat tracks.

What does Fanatics use for hiring and HR?

Fanatics uses Lever for hiring and HR, according to runsonwhat (November 2026). runsonwhat found Lever through fanatics.com's configuration files. Lever is used by 650 companies runsonwhat tracks.

What monitoring tools does Fanatics use?

Fanatics uses Akamai mPulse for monitoring, alongside EcoStruxure IT, according to runsonwhat (November 2026). runsonwhat found Akamai mPulse through Akamai mPulse code on fanatics.com. Akamai mPulse is used by 6,253 companies runsonwhat tracks.

How long has Fanatics used Adobe Experience Platform?

Fanatics has used Adobe Experience Platform since at least March 2025, going by the first public certificate of the fanatics.com subdomain that points at Adobe Experience Platform.

Does Fanatics use Google Ads?

Yes. runsonwhat found Google Ads at Fanatics through Google Ads code on fanatics.com. Google Ads is a Ads & Pixels tool used by 541,962 companies runsonwhat tracks.

Does Fanatics use AI tools?

Yes. runsonwhat has found Anthropic and OpenAI at Fanatics; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Fanatics may use more AI tools than these.

Has Fanatics changed tools recently?

Yes. On runsonwhat's rechecks, Fanatics started using Box, Docker and OneTrust (latest on October 18, 2026) and stopped using Docker, Smartsheet and OneTrust (latest on October 7, 2026). A change counts only between two checks of fanatics.com done the same way.

Which companies have a tech stack similar to Fanatics's?

The companies with the stacks most like Fanatics' are TPG, Jamf Holdings, Everpure and Nebraska Furniture Mart, according to runsonwhat (November 2026). Each shares 17 to 25 tools with Fanatics, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what Fanatics uses?

runsonwhat reads public records only. Of the 53 tools at Fanatics, 22 were found through DNS records, 14 through website configuration files, 12 through code on fanatics.com, 4 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and fanatics.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.