runsonwhat

Fanatical's tech stack

What does Fanatical use?

Fanatical (fanatical.com) uses at least 32 tools we can see from public records, including Microsoft 365 for email and documents, Zendesk for customer support, Google Analytics for analytics and PayPal for payments. Last checked .

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Tools found
32
Categories
14
Oldest proven tool
Mar 2026
Last checked
Oct 2026

Fanatical's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

2 tools, where the bytes are served from

CDN & Edge

Application

8 tools, what the product is built with

Backend & Database

AI

Payments & Billing

Search

Media & UI

Data & Observability

6 tools, what they measure and store

Monitoring

Analytics

Go-to-market

8 tools, how they find and keep customers

Marketing

Ads & Pixels

Support & Docs

Company Ops

8 tools, what the team runs on day to day

Email Delivery

Workspace

Security & Compliance

What changed at Fanatical

Using since

Dates come from the first certificate of the subdomain that points at the tool.

  1. Zendesk

Companies like Fanatical also use

Tools common among companies with a similar stack that we haven't found at Fanatical.

Companies with a stack like Fanatical's

Ranked by shared tools, with rare tools counting more.

Fanatical tech stack FAQ

What tools does Fanatical use?

As of October 2026, runsonwhat has found 32 tools at Fanatical (fanatical.com) in public records. Edge & Hosting: Cloudflare and Amazon CloudFront. Application: Google Fonts, Font Awesome and PayPal. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Mailchimp. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 31, 2026.

What email provider does Fanatical use?

Fanatical uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 715,770 companies runsonwhat tracks.

What does Fanatical use for customer support?

Fanatical uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through a subdomain that points at Zendesk and email records, and Fanatical has used it since at least March 2026. Zendesk is used by 42,420 companies runsonwhat tracks.

What payment provider does Fanatical use?

Fanatical uses PayPal for payments and billing, alongside Stripe, according to runsonwhat (October 2026). runsonwhat found PayPal through PayPal code on fanatical.com. PayPal is used by 35,068 companies runsonwhat tracks.

What analytics tools does Fanatical use?

Fanatical uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on fanatical.com. Google Analytics is used by 897,931 companies runsonwhat tracks.

What marketing software does Fanatical use?

Fanatical uses Mailchimp for marketing, alongside Rokt, according to runsonwhat (October 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp and code on fanatical.com. Mailchimp is used by 117,194 companies runsonwhat tracks.

How long has Fanatical used Zendesk?

Fanatical has used Zendesk since at least March 2026, going by the first public certificate of the fanatical.com subdomain that points at Zendesk.

Does Fanatical use Google Fonts?

Yes. runsonwhat found Google Fonts at Fanatical through Google Fonts code on fanatical.com. Google Fonts is a Media & UI tool used by 820,187 companies runsonwhat tracks.

Which companies have a tech stack similar to Fanatical's?

The companies with the stacks most like Fanatical's are LOOKIERO, West Avenue Theaters, Personalization Mall and Travelsupermarket, according to runsonwhat (October 2026). Each shares 9 to 14 tools with Fanatical, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what Fanatical uses?

runsonwhat reads public records only. Of the 32 tools at Fanatical, 18 were found through code on fanatical.com, 7 through DNS records, 4 through email records, 2 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and fanatical.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.