Blue Illusion's tech stack
What does Blue Illusion use?
Blue Illusion (blueillusion.com) uses at least 39 tools we can see from public records, including WP Engine for hosting, Microsoft 365 for email and documents, Zendesk for customer support and Google Analytics for analytics. Last checked .
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- Industry
- Retail
- Size
- 201–1,000 employees
- Based in
- St Kilda, Australia
- Founded
- 1998
- Company page
- Tools found
- 39
- Categories
- 16
- Oldest proven tool
- Nov 2021
- Last checked
- Oct 2026
Blue Illusion's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
3 tools, where the bytes are served from
Application
9 tools, what the product is built with
Payments & Billing
Data & Observability
7 tools, what they measure and store
Go-to-market
14 tools, how they find and keep customers
Company Ops
6 tools, what the team runs on day to day
Email Delivery
Dev Tools
What changed at Blue Illusion
Blue Illusion tech stack FAQ
What tools does Blue Illusion use?
As of October 2026, runsonwhat has found 39 tools at Blue Illusion (blueillusion.com) in public records. Edge & Hosting: Cloudflare, GoDaddy and WP Engine. Application: jQuery, Google Fonts and YouTube. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Shopify. Company Ops: Microsoft 365, SendGrid and Apple Business. Last checked October 6, 2026.
What cloud does Blue Illusion run on?
Blue Illusion uses WP Engine for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found WP Engine through a subdomain that points at WP Engine, and Blue Illusion has used it since at least November 2021. WP Engine is used by 50,593 companies runsonwhat tracks.
What email provider does Blue Illusion use?
Blue Illusion uses Microsoft 365 for email and office software, alongside Apple Business and Exclaimer, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 700,563 companies runsonwhat tracks.
What does Blue Illusion use for customer support?
Blue Illusion uses Zendesk for customer support and documentation, alongside Gorgias, according to runsonwhat (October 2026). runsonwhat found Zendesk through a subdomain that points at Zendesk, and Blue Illusion has used it since at least November 2021. Zendesk is used by 40,805 companies runsonwhat tracks.
What payment provider does Blue Illusion use?
Blue Illusion uses PayPal for payments and billing, according to runsonwhat (October 2026). runsonwhat found PayPal through PayPal code on blueillusion.com. PayPal is used by 33,745 companies runsonwhat tracks.
What analytics tools does Blue Illusion use?
Blue Illusion uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on blueillusion.com. Google Analytics is used by 849,773 companies runsonwhat tracks.
How long has Blue Illusion used WP Engine?
Blue Illusion has used WP Engine since at least November 2021, going by the first public certificate of the blueillusion.com subdomain that points at WP Engine. Other long-running tools at Blue Illusion include Zendesk (since November 2021).
Does Blue Illusion use jQuery?
Yes. runsonwhat found jQuery at Blue Illusion through jQuery code on blueillusion.com. jQuery is a Frontend tool used by 895,643 companies runsonwhat tracks.
Does Blue Illusion use AI tools?
Yes. runsonwhat has found Anthropic at Blue Illusion; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Blue Illusion may use more AI tools than these.
Which companies have a tech stack similar to Blue Illusion's?
The companies with the stacks most like Blue Illusion's are Ackermans, Koorong, Todd Snyder and Urban Sales, according to runsonwhat (October 2026). Each shares 17 to 19 tools with Blue Illusion, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Blue Illusion uses?
runsonwhat reads public records only. Of the 39 tools at Blue Illusion, 24 were found through code on blueillusion.com, 8 through DNS records, 3 through email records, 3 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and blueillusion.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.