What does Allure use?

As of October 2026, runsonwhat has found 54 tools at Allure (allure.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: Google Fonts, GSAP and React. Data & Observability: Google Analytics, Google Tag Manager and web-vitals. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Google Workspace and reCAPTCHA. Last checked October 20, 2026.

Allure uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on allure.com. Amazon Web Services is used by 145,284 companies runsonwhat tracks.

The sales tools runsonwhat has found at Allure are Demandbase (October 2026); no CRM shows up in Allure's public records. runsonwhat found Demandbase through Demandbase code on allure.com. Demandbase is used by 9,564 companies runsonwhat tracks.

Allure uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 706,417 companies runsonwhat tracks.

Allure uses Google Analytics for analytics, alongside Google Tag Manager, comScore and Parse.ly, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on allure.com. Google Analytics is used by 865,246 companies runsonwhat tracks.

Allure uses Sailthru for marketing, according to runsonwhat (October 2026). runsonwhat found Sailthru through Sailthru code on allure.com. Sailthru is used by 913 companies runsonwhat tracks.

Allure has used Amazon CloudFront since at least September 2024, going by the first public certificate of the allure.com subdomain that points at Amazon CloudFront.

Yes. runsonwhat found Google Fonts at Allure through Google Fonts code on allure.com. Google Fonts is a Media & UI tool used by 799,617 companies runsonwhat tracks.

The companies with the stacks most like Allure's are Byrdie, Marketwatch, Inside the Magic and Cosmopolitan, according to runsonwhat (October 2026). Each shares 34 to 37 tools with Allure, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

runsonwhat reads public records only. Of the 54 tools at Allure, 33 were found through code on allure.com, 10 through website configuration files, 7 through DNS records, 3 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and allure.com about monthly.