runsonwhat

adidas's tech stack

What does adidas use?

adidas (adidas.de) uses at least 18 tools we can see from public records, including Microsoft 365 for email and documents, Google Analytics for analytics, Ahrefs for marketing and Akamai mPulse for monitoring. Last checked .

Based in
Germany
Re-check liveVisit adidas.de
Tools found
18
Categories
13
Layers
5 of 5
Last checked
Oct 2026

adidas's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

2 tools, where the bytes are served from

CDN & Edge

DNS

Application

3 tools, what the product is built with

Frontend

Media & UI

Data & Observability

6 tools, what they measure and store

Monitoring

Analytics

Flags & Experiments

Data Pipeline

Go-to-market

4 tools, how they find and keep customers

Marketing

Ads & Pixels

Company Ops

3 tools, what the team runs on day to day

Workspace

Collaboration

Security & Compliance

Companies like adidas also use

Tools common among companies with a similar stack that we haven't found at adidas.

Companies with a stack like adidas's

Ranked by shared tools, with rare tools counting more.

adidas tech stack FAQ

What tools does adidas use?

As of October 2026, runsonwhat has found 18 tools at adidas (adidas.de) in public records. Edge & Hosting: Akamai and CSC. Application: React, Next.js and Cloudinary. Data & Observability: Google Analytics, Akamai mPulse and Tealium. Go-to-market: Meta Pixel, TikTok Pixel and Ahrefs. Company Ops: Microsoft 365, Proofpoint and Adobe. Last checked October 20, 2026.

What email provider does adidas use?

adidas uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 716,483 companies runsonwhat tracks.

What analytics tools does adidas use?

adidas uses Google Analytics for analytics, alongside Quantum Metric and Instana, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on adidas.de. Google Analytics is used by 892,749 companies runsonwhat tracks.

What marketing software does adidas use?

adidas uses Ahrefs for marketing, according to runsonwhat (October 2026). runsonwhat found Ahrefs through a DNS verification record for Ahrefs. Ahrefs is used by 23,870 companies runsonwhat tracks.

What monitoring tools does adidas use?

adidas uses Akamai mPulse for monitoring, according to runsonwhat (October 2026). runsonwhat found Akamai mPulse through Akamai mPulse code on adidas.de. Akamai mPulse is used by 5,965 companies runsonwhat tracks.

Does adidas use Meta Pixel?

Yes. runsonwhat found Meta Pixel at adidas through a DNS verification record for Meta Pixel and code on adidas.de. Meta Pixel is a Ads & Pixels tool used by 411,029 companies runsonwhat tracks.

Which companies have a tech stack similar to adidas's?

The companies with the stacks most like adidas' are adidas, Adidas, Adidas and Adidas De México, according to runsonwhat (October 2026). Each shares 14 to 16 tools with adidas, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what adidas uses?

runsonwhat reads public records only. Of the 18 tools at adidas, 10 were found through code on adidas.de, 5 through DNS records, 2 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and adidas.de about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.