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Companies that use Instana

116 companies use Instana, as of October 2026.

Instana: Instana is a Kubernetes-native APM tool which is built for new-stack including Microservices and lately…. We've found 116 companies using Instana, most often in Retail (13%) and Financial Services (12%), typically with 201–1,000 employees and 15% based in United States.

Customers116companies use it
Most popular withBanking6.4× more likely than average
Typical customer201–1,000employees · mostly United States
  1. HIIThiit.fiResearch · Finland
    51–200 employeesSeen Oct 2026
  2. Adidas AGadidas.comSports · Germany
    10,000+ employeesSeen Oct 2026
  3. Obi Heimwerkermarkt GmbH & Co Kgobi.dePackaging and Containers · Germany
    1–10 employeesSeen Oct 2026
  4. Seen Oct 2026
  5. Seen Oct 2026
  6. Ehow.comehow.comE-learning · United States
    1–10 employeesSeen Oct 2026
  7. Mercantil Bancomercantilbanco.comFinancial Services · Venezuela
    Seen Oct 2026
  8. SIXTsixt.comCar Rental Company · Germany
    Seen Oct 2026
  9. Ac Milanacmilan.comSports · Italy
    201–1,000 employeesSeen Oct 2026
  10. Seen Oct 2026
  11. Seen Oct 2026
  12. Seen Oct 2026
  13. Seen Oct 2026
  14. Adidasadidas.co.inApparel & Fashion · India
    10,000+ employeesSeen Oct 2026
  15. Adidas Argentina S.a.adidas.com.arConsumer Goods · Mexico
    1–10 employeesSeen Oct 2026
  16. 1–10 employeesSeen Oct 2026
  17. Seen Oct 2026
  18. 11–50 employeesSeen Oct 2026
  19. Seen Oct 2026

Showing 40 of 130

Instana customers also use

How much more likely Instana customers are to use each tool than the average company.

What kind of companies use Instana

Segments where Instana customers are more common than among all the companies we track.

  • Banking7% of customers6.4×more likely
  • 1–10 employees20% of customers5.3×more likely
  • 1,001–5,000 employees20% of customers5.0×more likely
  • 201–1,000 employees26% of customers2.0×more likely
  • Financial Services10% of customers1.8×more likely
  • Retail11% of customers1.7×more likely

Industry

  1. Retail13%
  2. Financial Services12%
  3. Banking8%
  4. Insurance7%
  5. Software5%
  6. Education Management5%
  7. Health, Wellness and Fitness5%
  8. IT Services5%

Company size

  1. 1–10 employees20%
  2. 11–50 employees11%
  3. 51–200 employees15%
  4. 201–1,000 employees26%
  5. 1,001–5,000 employees20%
  6. 5,001–10,000 employees5%
  7. 10,000+ employees5%

Country

  1. United States15%
  2. Germany11%
  3. Spain7%
  4. United Kingdom7%
  5. Finland6%
  6. France6%
  7. Brazil4%
  8. India4%

Breakdowns cover the 87 customers with company details so far.

Alternatives to Instana

Other tools in the same category, by how many companies use them.

Instana FAQ

How many companies use Instana?

We've found 116 companies using Instana among the 230,933 we've scanned so far. We only count a company when a direct public record backs it up.

What kind of companies use Instana?

Instana customers are most often in Retail (13%), Financial Services (12%) and Banking (8%). The most common company size is 201–1,000 employees (26% of customers with a known size).

Which countries use Instana the most?

Most Instana customers we've found are in United States (15%), Germany (11%) and Spain (7%).

What are the alternatives to Instana?

The most used alternatives in the same category are Google Analytics (300,770 companies), Google Tag Manager (197,613 companies), Microsoft Clarity (55,799 companies) and Hotjar (25,411 companies).

How does runsonwhat know a company uses Instana?

We read public traces only. For Instana that means code loaded on the company's website, including tag managers. Every match keeps the record it came from.