runsonwhat

Adidas AG's tech stack

What does Adidas AG use?

Adidas AG (adidas.com) uses at least 43 tools we can see from public records, including Amazon Web Services for hosting, Microsoft 365 for email and documents, Salesforce for sales and Google Analytics for analytics. Last checked .

Industry
Sports
Size
10,000+ employees
Based in
Germany
Founded
1924
Re-check liveVisit adidas.com
Tools found
43
Categories
16
Oldest proven tool
Mar 2021
Changes seen
2

Adidas AG's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

6 tools, where the bytes are served from

Hosting & Cloud

CDN & Edge

DNS

Application

3 tools, what the product is built with

Frontend

Media & UI

Data & Observability

11 tools, what they measure and store

Monitoring

Analytics

Flags & Experiments

Data Pipeline

Go-to-market

17 tools, how they find and keep customers

Marketing

Ads & Pixels

Sales & CRM

Company Ops

6 tools, what the team runs on day to day

Email Delivery

Workspace

Dev Tools

Security & Compliance

What changed at Adidas AG

Recent starts and stops

  1. StartedCSC
  2. StartedIBM Cloud

Using since

Dates come from the first certificate of the subdomain that points at the tool.

  1. Akamai

Companies like Adidas AG also use

Tools common among companies with a similar stack that we haven't found at Adidas AG.

Companies with a stack like Adidas AG's

Ranked by shared tools, with rare tools counting more.

Adidas AG tech stack FAQ

What tools does Adidas use?

As of October 2026, runsonwhat has found 43 tools at Adidas (adidas.com) in public records. Edge & Hosting: Amazon Web Services, Amazon CloudFront and Akamai. Application: React, Next.js and Cloudinary. Data & Observability: Google Analytics, Optimizely and Adobe Analytics. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, SendGrid and Atlassian. Last checked October 20, 2026.

What cloud does Adidas run on?

Adidas uses Amazon Web Services for hosting and cloud infrastructure, alongside IBM Cloud, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through a subdomain that points at Amazon Web Services. Amazon Web Services is used by 145,770 companies runsonwhat tracks.

What CRM does Adidas use?

Adidas uses Salesforce for its CRM, according to runsonwhat (October 2026). runsonwhat found Salesforce through a subdomain that points at Salesforce. Salesforce is used by 34,158 companies runsonwhat tracks.

What email provider does Adidas use?

Adidas uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on adidas.com. Microsoft 365 is used by 712,521 companies runsonwhat tracks.

What analytics tools does Adidas use?

Adidas uses Google Analytics for analytics, alongside Adobe Analytics, Adobe Experience Platform and AppsFlyer, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on adidas.com. Google Analytics is used by 883,424 companies runsonwhat tracks.

What marketing software does Adidas use?

Adidas uses Mailchimp for marketing, alongside Salesforce Marketing Cloud, Wunderkind and Coherent Path, according to runsonwhat (October 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp. Mailchimp is used by 115,440 companies runsonwhat tracks.

How long has Adidas used Akamai?

Adidas has used Akamai since at least March 2021, going by the first public certificate of the adidas.com subdomain that points at Akamai.

Does Adidas use Google Ads?

Yes. runsonwhat found Google Ads at Adidas through Google Ads code on adidas.com. Google Ads is a Ads & Pixels tool used by 506,048 companies runsonwhat tracks.

Has Adidas changed tools recently?

Yes. On runsonwhat's rechecks, Adidas started using CSC and IBM Cloud (latest on October 9, 2026). A change counts only between two checks of adidas.com done the same way.

Which companies have a tech stack similar to Adidas's?

The companies with the stacks most like Adidas' are Verisign, Warner Bros. Discovery Global Experiences, Tapestry and Live Science, according to runsonwhat (October 2026). Each shares 9 to 15 tools with Adidas, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what Adidas uses?

runsonwhat reads public records only. Of the 43 tools at Adidas, 23 were found through code on adidas.com, 11 through subdomains that point at the vendor, 5 through DNS records and 4 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and adidas.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.