runsonwhat

Zumba's tech stack

What does Zumba use?

Zumba (zumba.com) uses at least 31 tools we can see from public records, including Microsoft 365 for email and documents, Bombora for sales, Google Analytics for analytics and Prismic for its website. Last checked .

Industry
Physical Fitness
Founded
2001
Tools found
31
Categories
16
Layers
5 of 5
Changes seen
1

Zumba's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

1 tool, where the bytes are served from

CDN & Edge

Application

4 tools, what the product is built with

Data & Observability

7 tools, what they measure and store

Company Ops

7 tools, what the team runs on day to day

What changed at Zumba

Recent starts and stops

  1. StartedUKG Pro

Zumba tech stack FAQ

What tools does Zumba use?

As of October 2026, runsonwhat has found 31 tools at Zumba (zumba.com) in public records. Edge & Hosting: Cloudflare. Application: Google Fonts, Anthropic and Vue.js. Data & Observability: Google Analytics, Google Tag Manager and Matomo. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 9, 2026.

What sales tools does Zumba use?

The sales tools runsonwhat has found at Zumba are Bombora (October 2026); no CRM shows up in Zumba's public records. runsonwhat found Bombora through Bombora code on zumba.com. Bombora is used by 7,807 companies runsonwhat tracks.

What email provider does Zumba use?

Zumba uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 704,831 companies runsonwhat tracks.

What analytics tools does Zumba use?

Zumba uses Google Analytics for analytics, alongside Google Tag Manager, Matomo and Mixpanel, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on zumba.com. Google Analytics is used by 857,485 companies runsonwhat tracks.

What is Zumba's website built with?

Zumba uses Prismic for its website, according to runsonwhat (October 2026). runsonwhat found Prismic through Prismic code on zumba.com. Prismic is used by 1,495 companies runsonwhat tracks.

What marketing software does Zumba use?

Zumba uses Digioh for marketing, according to runsonwhat (October 2026). runsonwhat found Digioh through Digioh code on zumba.com. Digioh is used by 530 companies runsonwhat tracks.

Does Zumba use Google Fonts?

Yes. runsonwhat found Google Fonts at Zumba through Google Fonts code on zumba.com. Google Fonts is a Media & UI tool used by 794,162 companies runsonwhat tracks.

Does Zumba use AI tools?

Yes. runsonwhat has found Anthropic and OpenAI at Zumba; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Zumba may use more AI tools than these.

Has Zumba changed tools recently?

Yes. On runsonwhat's rechecks, Zumba started using UKG Pro (latest on October 9, 2026). A change counts only between two checks of zumba.com done the same way.

Which companies have a tech stack similar to Zumba's?

The companies with the stacks most like Zumba's are The Christian Broadcasting Network, 5.11 Tactical, Texas Roadhouse and Fetch, according to runsonwhat (October 2026). Each shares 9 to 17 tools with Zumba, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what Zumba uses?

runsonwhat reads public records only. Of the 31 tools at Zumba, 19 were found through code on zumba.com, 8 through DNS records, 3 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and zumba.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.