runsonwhat

Zoetis's tech stack

What does Zoetis use?

Zoetis (zoetis.de) uses at least 31 tools we can see from public records, including Amazon Web Services for hosting, Microsoft 365 for email and documents, Google Analytics for analytics and Marketo for marketing. Last checked .

“Zoetis US provides veterinary professionals and B2B customers with animal health medicines, vaccines, and diagnostics.”

Industry
Pharmaceuticals
Size
201–1,000 employees
Based in
Berlin, Germany
Founded
2013
LinkedIn
Company page
Re-check liveVisit zoetis.de
Tools found
31
Categories
11
Oldest proven tool
Aug 2017
Changes seen
12

Zoetis's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

4 tools, where the bytes are served from

Hosting & Cloud

CDN & Edge

Application

7 tools, what the product is built with

Frontend

Auth & Identity

Media & UI

Data & Observability

5 tools, what they measure and store

Analytics

Flags & Experiments

Go-to-market

12 tools, how they find and keep customers

Marketing

Ads & Pixels

Company Ops

3 tools, what the team runs on day to day

Workspace

Security & Compliance

What changed at Zoetis

Recent starts and stops

  1. StartedMicrosoft Ads
  2. StartedGoogle Ads
  3. StartedLinkedIn Insight Tag
  4. StartedMeta Pixel
  5. StartedMouseflow
  6. StartedQuantum Metric
  7. StartedSalesforce Marketing Cloud
  8. StartedStackAdapt
  9. StartedTaboola
  10. StartedThe Trade Desk
  11. StartedX Ads
  12. StartedMicrosoft Xandr

Using since

Dates come from the first certificate of the subdomain that points at the tool.

  1. Akamai

Companies like Zoetis also use

Tools common among companies with a similar stack that we haven't found at Zoetis.

Companies with a stack like Zoetis's

Ranked by shared tools, with rare tools counting more.

More Pharmaceuticals companies

Other Pharmaceuticals companies we've checked.

Zoetis tech stack FAQ

What tools does Zoetis use?

As of October 2026, runsonwhat has found 31 tools at Zoetis (zoetis.de) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon CloudFront. Application: jQuery, YouTube and GSAP. Data & Observability: Google Analytics, Google Tag Manager and VWO. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Proofpoint and OneTrust. Last checked October 22, 2026.

What cloud does Zoetis run on?

Zoetis uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on zoetis.de. Amazon Web Services is used by 145,989 companies runsonwhat tracks.

What email provider does Zoetis use?

Zoetis uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 715,173 companies runsonwhat tracks.

What analytics tools does Zoetis use?

Zoetis uses Google Analytics for analytics, alongside Google Tag Manager, Mouseflow and Quantum Metric, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on zoetis.de. Google Analytics is used by 888,879 companies runsonwhat tracks.

What marketing software does Zoetis use?

Zoetis uses Marketo for marketing, alongside Salesforce Marketing Cloud, according to runsonwhat (October 2026). runsonwhat found Marketo through a subdomain that points at Marketo. Marketo is used by 8,985 companies runsonwhat tracks.

What does Zoetis use for login and identity?

Zoetis uses SAP Customer Data Cloud for sign-in and identity, according to runsonwhat (October 2026). runsonwhat found SAP Customer Data Cloud through SAP Customer Data Cloud code on zoetis.de. SAP Customer Data Cloud is used by 846 companies runsonwhat tracks.

How long has Zoetis used Akamai?

Zoetis has used Akamai since at least August 2017, going by the first public certificate of the zoetis.de subdomain that points at Akamai.

Does Zoetis use jQuery?

Yes. runsonwhat found jQuery at Zoetis through jQuery code on zoetis.de. jQuery is a Frontend tool used by 920,736 companies runsonwhat tracks.

Has Zoetis changed tools recently?

Yes. On runsonwhat's rechecks, Zoetis started using Microsoft Ads, Google Ads and LinkedIn Insight Tag (latest on October 22, 2026). A change counts only between two checks of zoetis.de done the same way.

Which companies have a tech stack similar to Zoetis's?

The companies with the stacks most like Zoetis' are Daily Record, Harlequin, Shimadzu Europa and NC State University Athletics, according to runsonwhat (October 2026). Each shares 6 to 9 tools with Zoetis, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what Zoetis uses?

runsonwhat reads public records only. Of the 31 tools at Zoetis, 27 were found through code on zoetis.de, 2 through subdomains that point at the vendor, 1 through DNS records and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and zoetis.de about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.