ZipLocal's tech stack
What does ZipLocal use?
ZipLocal (ziplocal.com) uses at least 32 tools we can see from public records, including HubSpot for sales, Matomo for analytics, Pardot for marketing and Mailchimp Transactional for email delivery. ZipLocal started using Brightcove in Nov 2026. Last checked .
- Industry
- Digital Marketing
- Size
- 51–200 employees
- Based in
- Pleasant Grove, United States
- Founded
- 2010
- Company page
- Tools found
- 32
- Categories
- 13
- Layers
- 5 of 5
- Changes seen
- 6
ZipLocal's stack, layer by layer
Of 32 tools, 19 came from website code, 5 from DNS verification records, 5 from email records and 3 from other records. Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
1 tool, where the bytes are served from
DNS
Application
10 tools, what the product is built with
Frontend
Backend & Database
Data & Observability
4 tools, what they measure and store
Go-to-market
9 tools, how they find and keep customers
Website & CMS
Sales & CRM
Company Ops
8 tools, what the team runs on day to day
Email Delivery
Security & Compliance
What changed at ZipLocal
Recent starts and stops
- StartedBrightcove
- StartedChatGPT Ads
- StartedJW Player
- StartedVidyard
- StartedVimeo
- StartedWistia
ZipLocal tech stack FAQ
What tools does ZipLocal use?
As of November 2026, runsonwhat has found 32 tools at ZipLocal (ziplocal.com) in public records. Edge & Hosting: GoDaddy. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked November 10, 2026.
What CRM does ZipLocal use?
ZipLocal uses HubSpot for its CRM, according to runsonwhat (November 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on ziplocal.com. HubSpot is used by 97,635 companies runsonwhat tracks.
What email provider does ZipLocal use?
ZipLocal uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 734,176 companies runsonwhat tracks.
What analytics tools does ZipLocal use?
ZipLocal uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Matomo, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on ziplocal.com. Google Analytics is used by 903,910 companies runsonwhat tracks.
What is ZipLocal's website built with?
ZipLocal uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on ziplocal.com. WordPress is used by 606,800 companies runsonwhat tracks.
What marketing software does ZipLocal use?
ZipLocal uses Pardot for marketing, alongside Trustindex, according to runsonwhat (November 2026). runsonwhat found Pardot through a DNS verification record for Pardot and code on ziplocal.com. Pardot is used by 21,025 companies runsonwhat tracks.
Does ZipLocal use jQuery?
Yes. runsonwhat found jQuery at ZipLocal through jQuery code on ziplocal.com. jQuery is a Frontend tool used by 927,211 companies runsonwhat tracks.
Has ZipLocal changed tools recently?
Yes. On runsonwhat's rechecks, ZipLocal started using Brightcove, ChatGPT Ads and JW Player (latest on November 3, 2026). A change counts only between two checks of ziplocal.com done the same way.
How does runsonwhat know what ZipLocal uses?
runsonwhat reads public records only. Of the 32 tools at ZipLocal, 19 were found through code on ziplocal.com, 6 through DNS records, 5 through email records, 1 through website configuration files and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and ziplocal.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.