runsonwhat

YouGov's tech stack

What does YouGov use?

YouGov (yougov.co.uk) uses at least 14 tools we can see from public records, including Microsoft 365 for email and documents, Google Analytics for analytics, Marketo for marketing and New Relic for monitoring. Last checked .

Industry
Market Research
Based in
United Kingdom
Founded
2000
LinkedIn
Company page
Re-check liveVisit yougov.co.uk
Tools found
14
Categories
10
Layers
5 of 5
Last checked
Oct 2026

YouGov's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

1 tool, where the bytes are served from

DNS

Application

2 tools, what the product is built with

Frontend

Media & UI

Data & Observability

5 tools, what they measure and store

Monitoring

Analytics

Flags & Experiments

Go-to-market

2 tools, how they find and keep customers

Marketing

Ads & Pixels

Company Ops

4 tools, what the team runs on day to day

Workspace

Security & Compliance

Companies like YouGov also use

Tools common among companies with a similar stack that we haven't found at YouGov.

Companies with a stack like YouGov's

Ranked by shared tools, with rare tools counting more.

YouGov tech stack FAQ

What tools does YouGov use?

We've found 14 tools at YouGov (yougov.co.uk). Edge & Hosting: Amazon Route 53. Application: Vimeo and Angular. Data & Observability: Google Analytics, Microsoft Clarity and New Relic. Go-to-market: Google Ads and Marketo. Company Ops: Microsoft 365, GlobalSign and OneTrust. Last checked October 2, 2026.

What email provider does YouGov use?

YouGov uses Microsoft 365 for email and documents. We found Microsoft 365 through DNS verification records and email records.

What analytics tools does YouGov use?

YouGov uses Google Analytics, Microsoft Clarity and Dreamdata for analytics. We found Google Analytics through website code.

What marketing software does YouGov use?

YouGov uses Marketo for marketing. We found Marketo through website code.

Does YouGov use Microsoft 365?

Yes. We found Microsoft 365 at YouGov through DNS verification records and email records. Microsoft 365 is used by 319,992 companies we track.

How does runsonwhat know what YouGov uses?

We read public traces only: YouGov's DNS and email records, certificate logs, the code its website loads, and published subprocessor lists. A tool is listed only when a direct record backs it up. DNS is rechecked weekly and the website monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.