runsonwhat

Upper Hand's tech stack

What does Upper Hand use?

Upper Hand (upperhand.com) uses at least 33 tools we can see from public records, including Google Cloud for hosting, Google Workspace for email and documents, HubSpot for sales and Google Analytics for analytics. Last checked .

Industry
Software
Size
11–50 employees
Based in
Indianapolis, United States
Founded
2015
LinkedIn
Company page
Re-check liveVisit upperhand.com
Tools found
33
Categories
15
Oldest proven tool
Sep 2022
Last checked
Oct 2026

Upper Hand's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

3 tools, where the bytes are served from

Hosting & Cloud

CDN & Edge

DNS

Application

7 tools, what the product is built with

Frontend

AI

Media & UI

Data & Observability

4 tools, what they measure and store

Analytics

Go-to-market

15 tools, how they find and keep customers

Website & CMS

Marketing

Ads & Pixels

Sales & CRM

Company Ops

4 tools, what the team runs on day to day

Email Delivery

Workspace

Collaboration

Security & Compliance

What changed at Upper Hand

Using since

Dates come from the first certificate of the subdomain that points at the tool.

  1. HubSpot
  2. HubSpot CMS
  3. Google Cloud

Companies like Upper Hand also use

Tools common among companies with a similar stack that we haven't found at Upper Hand.

Companies with a stack like Upper Hand's

Ranked by shared tools, with rare tools counting more.

More Software companies

Other Software companies we've checked.

Upper Hand tech stack FAQ

What tools does Upper Hand use?

As of October 2026, runsonwhat has found 33 tools at Upper Hand (upperhand.com) in public records. Edge & Hosting: Cloudflare, GoDaddy and Google Cloud. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Google Workspace, reCAPTCHA and SendGrid. Last checked October 24, 2026.

What cloud does Upper Hand run on?

Upper Hand uses Google Cloud for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Google Cloud through a subdomain that points at Google Cloud, and Upper Hand has used it since at least July 2026. Google Cloud is used by 76,032 companies runsonwhat tracks.

What CRM does Upper Hand use?

Upper Hand uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records, and Upper Hand has used it since at least September 2022. HubSpot is used by 94,510 companies runsonwhat tracks.

What email provider does Upper Hand use?

Upper Hand uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on upperhand.com. Google Workspace is used by 404,435 companies runsonwhat tracks.

What analytics tools does Upper Hand use?

Upper Hand uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Crazy Egg, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on upperhand.com. Google Analytics is used by 886,474 companies runsonwhat tracks.

What is Upper Hand's website built with?

Upper Hand uses WordPress for its website, alongside Yoast SEO, Elementor and HubSpot CMS, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on upperhand.com. WordPress is used by 599,640 companies runsonwhat tracks.

How long has Upper Hand used HubSpot?

Upper Hand has used HubSpot since at least September 2022, going by the first public certificate of the upperhand.com subdomain that points at HubSpot. Other long-running tools at Upper Hand include HubSpot CMS (since September 2022) and Google Cloud (since July 2026).

Does Upper Hand use jQuery?

Yes. runsonwhat found jQuery at Upper Hand through jQuery code on upperhand.com. jQuery is a Frontend tool used by 919,382 companies runsonwhat tracks.

Does Upper Hand use AI tools?

Yes. runsonwhat has found Anthropic at Upper Hand; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Upper Hand may use more AI tools than these.

Which companies have a tech stack similar to Upper Hand's?

The companies with the stacks most like Upper Hand's are INE, Mi Corporation (United States), Kumulos and Hello Patient, according to runsonwhat (October 2026). Each shares 11 to 13 tools with Upper Hand, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what Upper Hand uses?

runsonwhat reads public records only. Of the 33 tools at Upper Hand, 23 were found through code on upperhand.com, 5 through subdomains that point at the vendor, 4 through DNS records and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and upperhand.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.