runsonwhat

The Brick's tech stack

What does The Brick use?

The Brick (ufw.com) uses at least 19 tools we can see from public records, including Microsoft 365 for email and documents, LivePerson for customer support, Google Analytics for analytics and Shopify for its website. Last checked .

Industry
Retail
Based in
Canada
Founded
1981
Re-check liveVisit ufw.com
Tools found
19
Categories
13
Layers
5 of 5
Last checked
Oct 2026

The Brick's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

1 tool, where the bytes are served from

CDN & Edge

Application

4 tools, what the product is built with

AI

Search

Media & UI

Data & Observability

5 tools, what they measure and store

Monitoring

Analytics

Flags & Experiments

Go-to-market

6 tools, how they find and keep customers

Website & CMS

Marketing

Ads & Pixels

Support & Docs

Company Ops

3 tools, what the team runs on day to day

Workspace

Security & Compliance

Companies like The Brick also use

Tools common among companies with a similar stack that we haven't found at The Brick.

Companies with a stack like The Brick's

Ranked by shared tools, with rare tools counting more.

More Retail companies

Other Retail companies we've checked.

The Brick tech stack FAQ

What tools does The Brick use?

As of October 2026, runsonwhat has found 19 tools at The Brick (ufw.com) in public records. Edge & Hosting: Cloudflare. Application: Font Awesome, Google Maps and Algolia. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Shopify and Quantcast. Company Ops: Microsoft 365, reCAPTCHA and Riskified. Last checked October 10, 2026.

What email provider does The Brick use?

The Brick uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 700,545 companies runsonwhat tracks.

What does The Brick use for customer support?

The Brick uses LivePerson for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found LivePerson through LivePerson code on ufw.com. LivePerson is used by 622 companies runsonwhat tracks.

What analytics tools does The Brick use?

The Brick uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on ufw.com. Google Analytics is used by 849,375 companies runsonwhat tracks.

What is The Brick's website built with?

The Brick uses Shopify for its website, according to runsonwhat (October 2026). runsonwhat found Shopify through Shopify code on ufw.com. Shopify is used by 58,701 companies runsonwhat tracks.

What marketing software does The Brick use?

The Brick uses Listrak for marketing, according to runsonwhat (October 2026). runsonwhat found Listrak through Listrak code on ufw.com. Listrak is used by 445 companies runsonwhat tracks.

Does The Brick use Cloudflare?

Yes. runsonwhat found Cloudflare at The Brick through Cloudflare code on ufw.com. Cloudflare is a CDN & Edge tool used by 691,271 companies runsonwhat tracks.

Which companies have a tech stack similar to The Brick's?

The companies with the stacks most like The Brick's are The Brick, Leon, bebe and Dick's House of Sport, according to runsonwhat (October 2026). Each shares 8 to 17 tools with The Brick, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what The Brick uses?

runsonwhat reads public records only. Of the 19 tools at The Brick, 17 were found through code on ufw.com, 1 through DNS records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and ufw.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.