The Varsity's tech stack
What does The Varsity use?
The Varsity (thevarsity.com) uses at least 24 tools we can see from public records, including Google Cloud for hosting, Microsoft 365 for email and documents, Google Analytics for analytics and Shopify for its website. Last checked .
- Industry
- Restaurants
- Size
- 201–1,000 employees
- Based in
- Atlanta, United States
- Founded
- 1928
- Company page
- Tools found
- 24
- Categories
- 10
- Layers
- 5 of 5
- Last checked
- Oct 2026
The Varsity's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
2 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
5 tools, what the product is built with
Data & Observability
3 tools, what they measure and store
Go-to-market
10 tools, how they find and keep customers
Company Ops
4 tools, what the team runs on day to day
Security & Compliance
The Varsity tech stack FAQ
What tools does The Varsity use?
As of October 2026, runsonwhat has found 24 tools at The Varsity (thevarsity.com) in public records. Edge & Hosting: Cloudflare and Google Cloud. Application: Google Fonts, Vimeo and YouTube. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Google Workspace and Apple Business. Last checked October 20, 2026.
What cloud does The Varsity run on?
The Varsity uses Google Cloud for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Google Cloud through a subdomain that points at Google Cloud. Google Cloud is used by 75,633 companies runsonwhat tracks.
What email provider does The Varsity use?
The Varsity uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 709,040 companies runsonwhat tracks.
What analytics tools does The Varsity use?
The Varsity uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on thevarsity.com. Google Analytics is used by 875,817 companies runsonwhat tracks.
What is The Varsity's website built with?
The Varsity uses Shopify for its website, according to runsonwhat (October 2026). runsonwhat found Shopify through DNS records that point at Shopify and code on thevarsity.com. Shopify is used by 59,370 companies runsonwhat tracks.
What marketing software does The Varsity use?
The Varsity uses Brevo for marketing, according to runsonwhat (October 2026). runsonwhat found Brevo through Brevo code on thevarsity.com. Brevo is used by 79,418 companies runsonwhat tracks.
Does The Varsity use Google Fonts?
Yes. runsonwhat found Google Fonts at The Varsity through Google Fonts code on thevarsity.com. Google Fonts is a Media & UI tool used by 806,927 companies runsonwhat tracks.
How does runsonwhat know what The Varsity uses?
runsonwhat reads public records only. Of the 24 tools at The Varsity, 18 were found through code on thevarsity.com, 4 through DNS records, 1 through website configuration files and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and thevarsity.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.