The Drum's tech stack
What does The Drum use?
The Drum (thedrum.com) uses at least 33 tools we can see from public records, including Amazon Web Services for hosting, Microsoft 365 for email and documents, ZoomInfo for sales and Freshdesk for customer support. Last checked .
- Based in
- Glasgow, United Kingdom
- Company page
- Tools found
- 33
- Categories
- 14
- Oldest proven tool
- Dec 2024
- Changes seen
- 1
The Drum's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
3 tools, where the bytes are served from
Application
5 tools, what the product is built with
Search
Data & Observability
3 tools, what they measure and store
Go-to-market
13 tools, how they find and keep customers
Company Ops
9 tools, what the team runs on day to day
Email Delivery
Workspace
Collaboration
Security & Compliance
What changed at The Drum
Companies like The Drum also use
Tools common among companies with a similar stack that we haven't found at The Drum.
Companies with a stack like The Drum's
Ranked by shared tools, with rare tools counting more.
PeopleForcepeopleforce.io15in common
Smart Passive IncomeOnline Media · 11–50 people11in common
Planning CenterInternet · 51–200 people12in common
Collaboration CapitalFinancial Services · 11–50 people9in common
KubernoIT Services · 11–50 people12in common
EquitylistFinancial Services · 11–50 people7in common
Modern FertilityConsumer Health and Wellness · 11–50 people4in common
Teladoc HealthHealthcare · 5,001–10,000 people6in common
The Drum tech stack FAQ
What tools does The Drum use?
As of October 2026, runsonwhat has found 33 tools at The Drum (thedrum.com) in public records. Edge & Hosting: Amazon Web Services, Amazon Route 53 and Amazon CloudFront. Application: Vimeo, YouTube and Algolia. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, SendGrid and Amazon SES. Last checked October 20, 2026.
What cloud does The Drum run on?
The Drum uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through a subdomain that points at Amazon Web Services and code on thedrum.com. Amazon Web Services is used by 146,161 companies runsonwhat tracks.
What sales tools does The Drum use?
The sales tools runsonwhat has found at The Drum are ZoomInfo and Dealfront (October 2026); no CRM shows up in The Drum's public records. runsonwhat found ZoomInfo through ZoomInfo code on thedrum.com.
What email provider does The Drum use?
The Drum uses Microsoft 365 for email and office software, alongside Exclaimer, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 715,935 companies runsonwhat tracks.
What does The Drum use for customer support?
The Drum uses Freshdesk for customer support and documentation, alongside Circle, according to runsonwhat (October 2026). runsonwhat found Freshdesk through Freshdesk code on thedrum.com. Freshdesk is used by 12,660 companies runsonwhat tracks.
What analytics tools does The Drum use?
The Drum uses Google Analytics for analytics, alongside Google Tag Manager and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on thedrum.com. Google Analytics is used by 894,142 companies runsonwhat tracks.
How long has The Drum used Circle?
The Drum has used Circle since at least December 2024, going by the first public certificate of the thedrum.com subdomain that points at Circle.
Does The Drum use Google Ads?
Yes. runsonwhat found Google Ads at The Drum through Google Ads code on thedrum.com. Google Ads is a Ads & Pixels tool used by 525,934 companies runsonwhat tracks.
Has The Drum changed tools recently?
Yes. On runsonwhat's rechecks, The Drum started using SendGrid (latest on October 20, 2026). A change counts only between two checks of thedrum.com done the same way.
Which companies have a tech stack similar to The Drum's?
The companies with the stacks most like The Drum's are PeopleForce, Smart Passive Income, Planning Center and Collaboration Capital, according to runsonwhat (October 2026). Each shares 9 to 15 tools with The Drum, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what The Drum uses?
runsonwhat reads public records only. Of the 33 tools at The Drum, 18 were found through code on thedrum.com, 6 through email records, 5 through DNS records and 4 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and thedrum.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.