runsonwhat

Taboola's tech stack

What does Taboola use?

Taboola (taboola.com) uses at least 35 tools we can see from public records, including Google Cloud for hosting, Microsoft 365 for email and documents, HubSpot for sales and Intercom for customer support. Last checked .

Industry
Advertising
Based in
United States
Founded
2007
LinkedIn
Company page
Tools found
35
Categories
16
Layers
5 of 5
Last checked
Oct 2026

Taboola's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

6 tools, where the bytes are served from

Application

3 tools, what the product is built with

Data & Observability

5 tools, what they measure and store

Company Ops

9 tools, what the team runs on day to day

Taboola tech stack FAQ

What tools does Taboola use?

We've found 35 tools at Taboola (taboola.com). Edge & Hosting: Cloudflare, Google Cloud and Fastly. Application: Anthropic and Lottie. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, Google Workspace and Apple Business. Last checked October 1, 2026.

What cloud does Taboola run on?

Taboola uses Google Cloud and Platform.sh for hosting. We found Google Cloud through custom domain.

What CRM does Taboola use?

Taboola uses HubSpot for sales and CRM. We found HubSpot through website code.

What email provider does Taboola use?

Taboola uses Microsoft 365, Google Workspace and Apple Business for email and documents. We found Microsoft 365 through email records.

What does Taboola use for customer support?

Taboola uses Intercom for customer support. We found Intercom through email records.

What analytics tools does Taboola use?

Taboola uses Google Analytics, Google Tag Manager and Microsoft Clarity for analytics, among 4 tools in this category. We found Google Analytics through website code.

Does Taboola use Microsoft 365?

Yes. We found Microsoft 365 at Taboola through email records. Microsoft 365 is used by 434,006 companies we track.

How does runsonwhat know what Taboola uses?

We read public traces only: Taboola's DNS and email records, certificate logs, the code its website loads, and published subprocessor lists. A tool is listed only when a direct record backs it up. DNS is rechecked weekly and the website monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.