Swan's tech stack
What does Swan use?
Swan (swanstone.com) uses at least 25 tools we can see from public records, including Vercel for hosting, Microsoft 365 for email and documents, HubSpot for sales and Google Analytics for analytics. Last checked .
- Company page
- Tools found
- 25
- Categories
- 13
- Oldest proven tool
- Aug 2023
- Last checked
- Oct 2026
Swan's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
2 tools, where the bytes are served from
Hosting & Cloud
DNS
Application
6 tools, what the product is built with
Data & Observability
4 tools, what they measure and store
Flags & Experiments
Go-to-market
7 tools, how they find and keep customers
Ads & Pixels
Sales & CRM
Company Ops
6 tools, what the team runs on day to day
Workspace
Collaboration
Security & Compliance
What changed at Swan
Swan tech stack FAQ
What tools does Swan use?
As of November 2026, runsonwhat has found 25 tools at Swan (swanstone.com) in public records. Edge & Hosting: GoDaddy and Vercel. Application: Google Fonts, Next.js and Anthropic. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and HubSpot. Company Ops: Microsoft 365, OneTrust and Valimail. Last checked October 31, 2026.
What cloud does Swan run on?
Swan uses Vercel for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Vercel through DNS records that point at Vercel and code on swanstone.com. Vercel is used by 51,209 companies runsonwhat tracks.
What CRM does Swan use?
Swan uses HubSpot for its CRM, according to runsonwhat (November 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on swanstone.com, and Swan has used it since at least August 2023. HubSpot is used by 96,316 companies runsonwhat tracks.
What email provider does Swan use?
Swan uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 719,724 companies runsonwhat tracks.
What analytics tools does Swan use?
Swan uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on swanstone.com. Google Analytics is used by 906,124 companies runsonwhat tracks.
What marketing software does Swan use?
Swan uses Bazaarvoice for marketing, alongside PriceSpider, according to runsonwhat (November 2026). runsonwhat found Bazaarvoice through Bazaarvoice code on swanstone.com. Bazaarvoice is used by 2,181 companies runsonwhat tracks.
How long has Swan used HubSpot?
Swan has used HubSpot since at least August 2023, going by the first public certificate of the swanstone.com subdomain that points at HubSpot.
Does Swan use Google Fonts?
Yes. runsonwhat found Google Fonts at Swan through Google Fonts code on swanstone.com. Google Fonts is a Media & UI tool used by 825,809 companies runsonwhat tracks.
Does Swan use AI tools?
Yes. runsonwhat has found Anthropic and OpenAI at Swan; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Swan may use more AI tools than these.
Which companies have a tech stack similar to Swan's?
The companies with the stacks most like Swan's are Stella & Chewy's, Johnson & Johnson (United Kingdom), First Alert and GE Appliances, according to runsonwhat (November 2026). Each shares 8 to 15 tools with Swan, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Swan uses?
runsonwhat reads public records only. Of the 25 tools at Swan, 13 were found through code on swanstone.com, 9 through DNS records and 3 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and swanstone.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.