runsonwhat

Sourcing's tech stack

What does Sourcing use?

Sourcing (sourcingatmagic.com) uses at least 32 tools we can see from public records, including Bombora for sales, Hotjar for analytics, Elfsight for marketing and New Relic for monitoring. Last checked .

Industry
Apparel & Fashion
Size
201–1,000 employees
Based in
New York, United States
LinkedIn
Company page
Re-check liveVisit sourcingatmagic.com
Tools found
32
Categories
11
Layers
5 of 5
Last checked
Nov 2026

Sourcing's stack, layer by layer

Of 32 tools, 24 came from website code, 3 from DNS verification records, 3 from email records and 2 from other records. Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

2 tools, where the bytes are served from

CDN & Edge

Application

5 tools, what the product is built with

Frontend

Media & UI

Data & Observability

5 tools, what they measure and store

Monitoring

Analytics

Go-to-market

13 tools, how they find and keep customers

Marketing

Ads & Pixels

Sales & CRM

Company Ops

7 tools, what the team runs on day to day

Email Delivery

Workspace

Security & Compliance

Companies like Sourcing also use

Tools common among companies with a similar stack that we haven't found at Sourcing.

Companies with a stack like Sourcing's

Ranked by shared tools, with rare tools counting more.

More Apparel & Fashion companies

Other Apparel & Fashion companies we've checked.

Sourcing tech stack FAQ

What tools does Sourcing use?

As of November 2026, runsonwhat has found 32 tools at Sourcing (sourcingatmagic.com) in public records. Edge & Hosting: Cloudflare and Fastly. Application: Google Fonts, React and Next.js. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, reCAPTCHA and SendGrid. Last checked November 11, 2026.

What sales tools does Sourcing use?

The sales tools runsonwhat has found at Sourcing are Bombora (November 2026); no CRM shows up in Sourcing's public records. runsonwhat found Bombora through Bombora code on sourcingatmagic.com. Bombora is used by 7,870 companies runsonwhat tracks.

What email provider does Sourcing use?

Sourcing uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 734,165 companies runsonwhat tracks.

What analytics tools does Sourcing use?

Sourcing uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Hotjar, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on sourcingatmagic.com. Google Analytics is used by 903,940 companies runsonwhat tracks.

What marketing software does Sourcing use?

Sourcing uses Elfsight for marketing, alongside Oracle Eloqua, according to runsonwhat (November 2026). runsonwhat found Elfsight through Elfsight code on sourcingatmagic.com. Elfsight is used by 15,476 companies runsonwhat tracks.

What monitoring tools does Sourcing use?

Sourcing uses New Relic for monitoring, according to runsonwhat (November 2026). runsonwhat found New Relic through New Relic code on sourcingatmagic.com. New Relic is used by 17,294 companies runsonwhat tracks.

Does Sourcing use Google Fonts?

Yes. runsonwhat found Google Fonts at Sourcing through Google Fonts code on sourcingatmagic.com. Google Fonts is a Media & UI tool used by 825,589 companies runsonwhat tracks.

Which companies have a tech stack similar to Sourcing's?

The companies with the stacks most like Sourcing's are ASIAWATER, University of Arizona Athletics, NC State University Athletics and Hdi, according to runsonwhat (November 2026). Each shares 10 to 17 tools with Sourcing, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what Sourcing uses?

runsonwhat reads public records only. Of the 32 tools at Sourcing, 24 were found through code on sourcingatmagic.com, 4 through DNS records, 3 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and sourcingatmagic.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.