smow's tech stack
What does smow use?
smow (smow.de) uses at least 22 tools we can see from public records, including HubSpot for sales, PayPal for payments, Brevo for marketing and Have I Been Pwned for security. smow started using Microsoft Ads in Nov 2026. Last checked .
- Industry
- Furniture
- Size
- 51–200 employees
- Based in
- Leipzig, Germany
- Founded
- 2002
- Company page
- Tools found
- 22
- Categories
- 11
- Layers
- 5 of 5
- Changes seen
- 2
smow's stack, layer by layer
Of 22 tools, 13 came from website code, 6 from DNS verification records, 1 from email records and 2 from other records. Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
1 tool, where the bytes are served from
DNS
Application
7 tools, what the product is built with
Frontend
Payments & Billing
Data & Observability
2 tools, what they measure and store
Go-to-market
8 tools, how they find and keep customers
Company Ops
4 tools, what the team runs on day to day
Security & Compliance
What changed at smow
Recent starts and stops
- StartedMicrosoft Ads
- StartedGoogle Ads
Companies like smow also use
Tools common among companies with a similar stack that we haven't found at smow.
Companies with a stack like smow's
Ranked by shared tools, with rare tools counting more.
SanitairkamerFurniture · 51–200 people11in common
Vanden Borre KitchenFurniture · 11–50 people9in common
Schmidt DeutschlandConsumer Goods · 51–200 people5in common
MTNGApparel & Fashion · 51–200 people6in common
SanidirectRetail · 51–200 people7in common
Casba Wonen & SlapenRetail · 51–200 people6in common
INRConsumer Goods · 51–200 people8in common
IntertoysRetail · 1,001–5,000 people9in common
More Furniture companies
Other Furniture companies we've checked.
smow tech stack FAQ
What tools does smow use?
As of November 2026, runsonwhat has found 22 tools at smow (smow.de) in public records. Edge & Hosting: Gandi. Application: jQuery, Font Awesome and Vimeo. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, Microsoft Ads and HubSpot. Company Ops: Microsoft 365, Google Workspace and Apple Business. Last checked November 11, 2026.
What CRM does smow use?
smow uses HubSpot for its CRM, according to runsonwhat (November 2026). runsonwhat found HubSpot through HubSpot code on smow.de. HubSpot is used by 98,108 companies runsonwhat tracks.
What email provider does smow use?
smow uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 737,886 companies runsonwhat tracks.
What payment provider does smow use?
smow uses PayPal for payments and billing, according to runsonwhat (November 2026). runsonwhat found PayPal through PayPal code on smow.de. PayPal is used by 35,172 companies runsonwhat tracks.
What analytics tools does smow use?
smow uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on smow.de. Google Analytics is used by 904,532 companies runsonwhat tracks.
What marketing software does smow use?
smow uses Brevo for marketing, alongside Trusted Shops and Flowbox, according to runsonwhat (November 2026). runsonwhat found Brevo through a DNS verification record for Brevo and email records. Brevo is used by 84,739 companies runsonwhat tracks.
Does smow use jQuery?
Yes. runsonwhat found jQuery at smow through jQuery code on smow.de. jQuery is a Frontend tool used by 927,469 companies runsonwhat tracks.
Has smow changed tools recently?
Yes. On runsonwhat's rechecks, smow started using Microsoft Ads and Google Ads (latest on November 11, 2026). A change counts only between two checks of smow.de done the same way.
Which companies have a tech stack similar to smow's?
The companies with the stacks most like smow's are Sanitairkamer, Vanden Borre Kitchen, Schmidt Deutschland and MTNG, according to runsonwhat (November 2026). Each shares 5 to 11 tools with smow, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what smow uses?
runsonwhat reads public records only. Of the 22 tools at smow, 13 were found through code on smow.de, 7 through DNS records, 1 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and smow.de about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.