The Smiley Company's tech stack
What does The Smiley Company use?
The Smiley Company (smiley.com) uses at least 30 tools we can see from public records, including Microsoft 365 for email and documents, Salesforce for sales, Google Analytics for analytics and PayPal for payments. Last checked .
“Smiley® is a global brand and licensed visual language owned and developed by The Smiley Company. It is distinct from generic smiley symbols and from the Unicode emoji system.”
- Industry
- Brand Licensing
- Size
- 51–200 employees
- Based in
- London, United Kingdom
- Founded
- 1971
- Company page
- Tools found
- 30
- Categories
- 15
- Layers
- 5 of 5
- Last checked
- Oct 2026
The Smiley Company's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
2 tools, where the bytes are served from
CDN & Edge
Application
7 tools, what the product is built with
Backend & Database
Payments & Billing
Media & UI
Data & Observability
4 tools, what they measure and store
Go-to-market
10 tools, how they find and keep customers
Website & CMS
Ads & Pixels
Sales & CRM
Company Ops
7 tools, what the team runs on day to day
Email Delivery
Collaboration
Security & Compliance
The Smiley Company tech stack FAQ
What tools does The Smiley Company use?
As of October 2026, runsonwhat has found 30 tools at The Smiley Company (smiley.com) in public records. Edge & Hosting: Cloudflare and Fastly. Application: jQuery, Google Fonts and React. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 11, 2026.
What CRM does The Smiley Company use?
The Smiley Company uses Salesforce for its CRM, according to runsonwhat (October 2026). runsonwhat found Salesforce through email records that authorize Salesforce and code on smiley.com. Salesforce is used by 33,244 companies runsonwhat tracks.
What email provider does The Smiley Company use?
The Smiley Company uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 698,175 companies runsonwhat tracks.
What payment provider does The Smiley Company use?
The Smiley Company uses PayPal for payments and billing, according to runsonwhat (October 2026). runsonwhat found PayPal through PayPal code on smiley.com. PayPal is used by 33,715 companies runsonwhat tracks.
What analytics tools does The Smiley Company use?
The Smiley Company uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Plausible, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on smiley.com. Google Analytics is used by 847,460 companies runsonwhat tracks.
What is The Smiley Company's website built with?
The Smiley Company uses Shopify for its website, according to runsonwhat (October 2026). runsonwhat found Shopify through DNS records that point at Shopify and code on smiley.com. Shopify is used by 58,534 companies runsonwhat tracks.
Does The Smiley Company use jQuery?
Yes. runsonwhat found jQuery at The Smiley Company through jQuery code on smiley.com. jQuery is a Frontend tool used by 894,013 companies runsonwhat tracks.
How does runsonwhat know what The Smiley Company uses?
runsonwhat reads public records only. Of the 30 tools at The Smiley Company, 17 were found through code on smiley.com, 8 through DNS records, 3 through email records, 1 through website configuration files and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and smiley.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.