runsonwhat

RUBY's tech stack

What does RUBY use?

RUBY (rubynz.com) uses at least 28 tools we can see from public records, including Microsoft 365 for email and documents, Gorgias for customer support, Google Analytics for analytics and PayPal for payments. Last checked .

Industry
Apparel & Fashion
Size
51–200 employees
Based in
Arch Hill, New Zealand
Founded
2002
LinkedIn
Company page
Re-check liveVisit rubynz.com
Tools found
28
Categories
13
Oldest proven tool
Jul 2021
Last checked
Oct 2026

RUBY's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

1 tool, where the bytes are served from

CDN & Edge

Application

7 tools, what the product is built with

Frontend

AI

Payments & Billing

Media & UI

Data & Observability

3 tools, what they measure and store

Analytics

Go-to-market

12 tools, how they find and keep customers

Website & CMS

Marketing

Ads & Pixels

Support & Docs

Company Ops

5 tools, what the team runs on day to day

Email Delivery

Workspace

Security & Compliance

What changed at RUBY

Using since

Dates come from the first certificate of the subdomain that points at the tool.

  1. Shopify

Companies like RUBY also use

Tools common among companies with a similar stack that we haven't found at RUBY.

Companies with a stack like RUBY's

Ranked by shared tools, with rare tools counting more.

More Apparel & Fashion companies

Other Apparel & Fashion companies we've checked.

RUBY tech stack FAQ

What tools does RUBY use?

As of October 2026, runsonwhat has found 28 tools at RUBY (rubynz.com) in public records. Edge & Hosting: Cloudflare. Application: jQuery, Google Fonts and GSAP. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Mailchimp. Company Ops: Microsoft 365, SendGrid and Mailchimp Transactional. Last checked October 7, 2026.

What email provider does RUBY use?

RUBY uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 701,710 companies runsonwhat tracks.

What does RUBY use for customer support?

RUBY uses Gorgias for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Gorgias through Gorgias code on rubynz.com. Gorgias is used by 3,848 companies runsonwhat tracks.

What payment provider does RUBY use?

RUBY uses PayPal for payments and billing, according to runsonwhat (October 2026). runsonwhat found PayPal through PayPal code on rubynz.com. PayPal is used by 33,816 companies runsonwhat tracks.

What analytics tools does RUBY use?

RUBY uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on rubynz.com. Google Analytics is used by 853,379 companies runsonwhat tracks.

What is RUBY's website built with?

RUBY uses Shopify for its website, according to runsonwhat (October 2026). runsonwhat found Shopify through a subdomain that points at Shopify and DNS records, and RUBY has used it since at least July 2021. Shopify is used by 58,813 companies runsonwhat tracks.

How long has RUBY used Shopify?

RUBY has used Shopify since at least July 2021, going by the first public certificate of the rubynz.com subdomain that points at Shopify.

Does RUBY use jQuery?

Yes. runsonwhat found jQuery at RUBY through jQuery code on rubynz.com. jQuery is a Frontend tool used by 897,845 companies runsonwhat tracks.

Which companies have a tech stack similar to RUBY's?

The companies with the stacks most like RUBY's are Ulla Johnson, Pistola Denim, Stoney Clover Lane and Pinko, according to runsonwhat (October 2026). Each shares 11 to 18 tools with RUBY, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what RUBY uses?

runsonwhat reads public records only. Of the 28 tools at RUBY, 17 were found through code on rubynz.com, 5 through email records, 4 through DNS records, 1 through website configuration files and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and rubynz.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.