runsonwhat

RPA's tech stack

What does RPA use?

RPA (rpa.com) uses at least 29 tools we can see from public records, including HubSpot for sales, Webflow for its website, Mailchimp Transactional for email delivery and OneTrust for security. RPA started using Meta Pixel in Nov 2026 and has used HubSpot since Oct 2017, going by certificate records. Last checked .

“RPA is an independent full-service advertising and marketing agency with 500 experts in specialized and cross-functional disciplines. We are a long-term growth partner to ambitious brands.”

Industry
Marketing and Advertising
Size
201–1,000 employees
Based in
Santa Monica, United States
Founded
1986
LinkedIn
Company page
Re-check liveVisit rpa.com
Tools found
29
Categories
14
Oldest proven tool
Oct 2017
Changes seen
2

RPA's stack, layer by layer

Of 29 tools, 13 came from website code, 9 from DNS verification records, 4 from email records and 3 from other records. Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

1 tool, where the bytes are served from

CDN & Edge

Application

6 tools, what the product is built with

Frontend

AI

Media & UI

Data & Observability

2 tools, what they measure and store

Analytics

Go-to-market

9 tools, how they find and keep customers

Website & CMS

Marketing

Ads & Pixels

Sales & CRM

Company Ops

11 tools, what the team runs on day to day

Email Delivery

Workspace

Collaboration

Dev Tools

Security & Compliance

What changed at RPA

Recent starts and stops

  1. StartedMeta Pixel
  2. StartedAnthropic

Using since

Dates come from the first certificate of the subdomain that points at the tool.

  1. HubSpot
  2. HubSpot CMS

Companies like RPA also use

Tools common among companies with a similar stack that we haven't found at RPA.

Companies with a stack like RPA's

Ranked by shared tools, with rare tools counting more.

More Marketing and Advertising companies

Other Marketing and Advertising companies we've checked.

RPA tech stack FAQ

What tools does RPA use?

As of November 2026, runsonwhat has found 29 tools at RPA (rpa.com) in public records. Edge & Hosting: Cloudflare. Application: jQuery, Vimeo and Adobe Fonts. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, Apple Business and Atlassian. Last checked November 2, 2026.

What CRM does RPA use?

RPA uses HubSpot for its CRM, alongside ZoomInfo, according to runsonwhat (November 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot, and RPA has used it since at least October 2017. HubSpot is used by 96,978 companies runsonwhat tracks.

What email provider does RPA use?

RPA uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 725,719 companies runsonwhat tracks.

What analytics tools does RPA use?

RPA uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on rpa.com. Google Analytics is used by 905,965 companies runsonwhat tracks.

What is RPA's website built with?

RPA uses Webflow for its website, alongside HubSpot CMS, according to runsonwhat (November 2026). runsonwhat found Webflow through a subdomain that points at Webflow and code on rpa.com. Webflow is used by 35,950 companies runsonwhat tracks.

What marketing software does RPA use?

RPA uses Mailchimp for marketing, according to runsonwhat (November 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp and code on rpa.com. Mailchimp is used by 118,196 companies runsonwhat tracks.

How long has RPA used HubSpot?

RPA has used HubSpot since at least October 2017, going by the first public certificate of the rpa.com subdomain that points at HubSpot. Other long-running tools at RPA include HubSpot CMS (since October 2017).

Does RPA use jQuery?

Yes. runsonwhat found jQuery at RPA through jQuery code on rpa.com. jQuery is a Frontend tool used by 929,934 companies runsonwhat tracks.

Does RPA use AI tools?

Yes. runsonwhat has found Anthropic and OpenAI at RPA; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so RPA may use more AI tools than these.

Has RPA changed tools recently?

Yes. On runsonwhat's rechecks, RPA started using Meta Pixel and Anthropic (latest on November 2, 2026). A change counts only between two checks of rpa.com done the same way.

Which companies have a tech stack similar to RPA's?

The companies with the stacks most like RPA's are PepsiCo, Allied Global Marketing, Quad and El Laboratorio, according to runsonwhat (November 2026). Each shares 3 to 16 tools with RPA, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what RPA uses?

runsonwhat reads public records only. Of the 29 tools at RPA, 13 were found through code on rpa.com, 9 through DNS records, 4 through email records and 3 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and rpa.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.