Roots Canada's tech stack
What does Roots Canada use?
Roots Canada (roots.com) uses at least 36 tools we can see from public records, including Microsoft 365 for email and documents, Salesforce for sales, Ada for customer support and Google Analytics for analytics. Last checked .
- Industry
- Retail
- Based in
- Canada
- Founded
- 1973
- Tools found
- 36
- Categories
- 15
- Layers
- 5 of 5
- Last checked
- Oct 2026
Roots Canada's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
3 tools, where the bytes are served from
Application
4 tools, what the product is built with
Data & Observability
6 tools, what they measure and store
Monitoring
Flags & Experiments
Go-to-market
17 tools, how they find and keep customers
Website & CMS
Ads & Pixels
Sales & CRM
Support & Docs
Company Ops
6 tools, what the team runs on day to day
Dev Tools
Security & Compliance
Companies like Roots Canada also use
Tools common among companies with a similar stack that we haven't found at Roots Canada.
Companies with a stack like Roots Canada's
Ranked by shared tools, with rare tools counting more.
More Retail companies
Other Retail companies we've checked.
Roots Canada tech stack FAQ
What tools does Roots Canada use?
We've found 36 tools at Roots Canada (roots.com). Edge & Hosting: Cloudflare, Amazon CloudFront and Akamai. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics, Google Tag Manager and Sentry. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Google Workspace and Atlassian. Last checked October 3, 2026.
What CRM does Roots Canada use?
Roots Canada uses Salesforce for sales and CRM. We found Salesforce through website code.
What email provider does Roots Canada use?
Roots Canada uses Microsoft 365 and Google Workspace for email and documents. We found Microsoft 365 through email records and DNS verification records.
What does Roots Canada use for customer support?
Roots Canada uses Ada for customer support. We found Ada through website code.
What analytics tools does Roots Canada use?
Roots Canada uses Google Analytics and Google Tag Manager for analytics. We found Google Analytics through website code.
What CMS does Roots Canada use?
Roots Canada uses Salesforce Commerce Cloud and Tumblr for its website. We found Salesforce Commerce Cloud through website code.
Does Roots Canada use Microsoft 365?
Yes. We found Microsoft 365 at Roots Canada through email records and DNS verification records. Microsoft 365 is used by 685,190 companies we track.
How does runsonwhat know what Roots Canada uses?
We read public traces only: Roots Canada's DNS and email records, certificate logs, the code its website loads, and published subprocessor lists. A tool is listed only when a direct record backs it up. DNS is rechecked weekly and the website monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.