REI BlackBook's tech stack
What does REI BlackBook use?
REI BlackBook (reiblackbook.com) uses at least 28 tools we can see from public records, including WP Engine for hosting, HubSpot for sales, Zendesk for customer support and Hotjar for analytics. REI BlackBook went back to ClickFunnels in Nov 2026 and has used Zendesk since Aug 2017, going by certificate records. Last checked .
- Industry
- Real Estate
- Size
- 11–50 employees
- Based in
- Chesterfield, United States
- Founded
- 2008
- Company page
- Tools found
- 28
- Categories
- 14
- Oldest proven tool
- Aug 2017
- Changes seen
- 8
REI BlackBook's stack, layer by layer
Of 28 tools, 17 came from website code, 5 from DNS verification records, 3 from custom domain and 3 from other records. Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
3 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
6 tools, what the product is built with
Frontend
Payments & Billing
Data & Observability
4 tools, what they measure and store
Go-to-market
11 tools, how they find and keep customers
Website & CMS
Ads & Pixels
Sales & CRM
Support & Docs
Company Ops
4 tools, what the team runs on day to day
What changed at REI BlackBook
Recent starts and stops
- Came backClickFunnels
- Came backGoogle Search Console
- Came backMicrosoft 365
- Came backPostman
- StoppedPostman
- StoppedClickFunnels
- StoppedMicrosoft 365
- StoppedGoogle Search Console
Companies like REI BlackBook also use
Tools common among companies with a similar stack that we haven't found at REI BlackBook.
Companies with a stack like REI BlackBook's
Ranked by shared tools, with rare tools counting more.
Three DoorsReal Estate · 51–200 people12in common
Searchie Inc.Internet · 11–50 people9in common
StreamaliveSoftware · 11–50 people12in common
Number VerifierManagement Consulting · 11–50 people11in common
CountfireConstruction · 11–50 people8in common
Trendspider LLCIT Services · 11–50 people10in common
Machine Learning Solutions SRLSoftware · 11–50 people13in common
GleantapInternet · 11–50 people14in common
More Real Estate companies
Other Real Estate companies we've checked.
REI BlackBook tech stack FAQ
What tools does REI BlackBook use?
As of November 2026, runsonwhat has found 28 tools at REI BlackBook (reiblackbook.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and WP Engine. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked November 7, 2026.
What cloud does REI BlackBook run on?
REI BlackBook uses Amazon Web Services for hosting and cloud infrastructure, alongside WP Engine, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on reiblackbook.com. Amazon Web Services is used by 147,483 companies runsonwhat tracks.
What CRM does REI BlackBook use?
REI BlackBook uses HubSpot for its CRM, alongside RB2B, according to runsonwhat (November 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on reiblackbook.com. HubSpot is used by 97,635 companies runsonwhat tracks.
What email provider does REI BlackBook use?
REI BlackBook uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 734,176 companies runsonwhat tracks.
What does REI BlackBook use for customer support?
REI BlackBook uses Zendesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Zendesk through a subdomain that points at Zendesk and email records, and REI BlackBook has used it since at least August 2017. Zendesk is used by 43,652 companies runsonwhat tracks.
What payment provider does REI BlackBook use?
REI BlackBook uses Stripe for payments and billing, according to runsonwhat (November 2026). runsonwhat found Stripe through Stripe code on reiblackbook.com. Stripe is used by 31,410 companies runsonwhat tracks.
How long has REI BlackBook used Zendesk?
REI BlackBook has used Zendesk since at least August 2017, going by the first public certificate of the reiblackbook.com subdomain that points at Zendesk.
Does REI BlackBook use jQuery?
Yes. runsonwhat found jQuery at REI BlackBook through jQuery code on reiblackbook.com. jQuery is a Frontend tool used by 927,211 companies runsonwhat tracks.
Has REI BlackBook changed tools recently?
Yes. On runsonwhat's rechecks, REI BlackBook started using ClickFunnels, Google Search Console and Microsoft 365 (latest on November 7, 2026) and stopped using Postman, ClickFunnels and Microsoft 365 (latest on October 30, 2026). A change counts only between two checks of reiblackbook.com done the same way.
Which companies have a tech stack similar to REI BlackBook's?
The companies with the stacks most like REI BlackBook's are Three Doors, Searchie, Streamalive and Number Verifier, according to runsonwhat (November 2026). Each shares 9 to 12 tools with REI BlackBook, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what REI BlackBook uses?
runsonwhat reads public records only. Of the 28 tools at REI BlackBook, 17 were found through code on reiblackbook.com, 6 through DNS records, 3 through subdomains that point at the vendor and 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and reiblackbook.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.