Primer's tech stack
What does Primer use?
Primer (primer.com) uses at least 28 tools we can see from public records, including Microsoft 365 for email and documents, HubSpot for sales, Intercom for customer support and Google Analytics for analytics. Last checked .
- Tools found
- 28
- Categories
- 16
- Layers
- 5 of 5
- Last checked
- Oct 2026
Primer's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
1 tool, where the bytes are served from
CDN & Edge
Application
5 tools, what the product is built with
Data & Observability
5 tools, what they measure and store
Go-to-market
11 tools, how they find and keep customers
Website & CMS
Sales & CRM
Support & Docs
Company Ops
6 tools, what the team runs on day to day
Email Delivery
Dev Tools
People & HR
Primer tech stack FAQ
What tools does Primer use?
As of October 2026, runsonwhat has found 28 tools at Primer (primer.com) in public records. Edge & Hosting: Cloudflare. Application: jQuery, Google Fonts and GSAP. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 20, 2026.
What CRM does Primer use?
Primer uses HubSpot for its CRM, alongside Salesforce, according to runsonwhat (October 2026). runsonwhat found HubSpot through HubSpot code on primer.com. HubSpot is used by 92,798 companies runsonwhat tracks.
What email provider does Primer use?
Primer uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 705,164 companies runsonwhat tracks.
What does Primer use for customer support?
Primer uses Intercom for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Intercom through Intercom code on primer.com. Intercom is used by 8,472 companies runsonwhat tracks.
What payment provider does Primer use?
Primer uses Stripe for payments and billing, according to runsonwhat (October 2026). runsonwhat found Stripe through a DNS verification record for Stripe and code on primer.com. Stripe is used by 26,793 companies runsonwhat tracks.
What analytics tools does Primer use?
Primer uses Google Analytics for analytics, alongside Google Tag Manager, Hotjar and Usermaven, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on primer.com. Google Analytics is used by 861,634 companies runsonwhat tracks.
Does Primer use jQuery?
Yes. runsonwhat found jQuery at Primer through jQuery code on primer.com. jQuery is a Frontend tool used by 904,107 companies runsonwhat tracks.
Does Primer use AI tools?
Yes. runsonwhat has found OpenAI at Primer; OpenAI, for example, through a DNS verification record for OpenAI. AI services called only from servers leave no public trace, so Primer may use more AI tools than these.
Which companies have a tech stack similar to Primer's?
The companies with the stacks most like Primer's are SCF Containers, Podium, Cerbos and Builders Discount Warehouse, according to runsonwhat (October 2026). Each shares 9 to 18 tools with Primer, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Primer uses?
runsonwhat reads public records only. Of the 28 tools at Primer, 13 were found through code on primer.com, 10 through DNS records, 3 through subdomains that point at the vendor and 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and primer.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.