Primal Wear's tech stack
What does Primal Wear use?
Primal Wear (primalwear.com) uses at least 28 tools we can see from public records, including HubSpot for sales, Triple Whale for analytics, PayPal for payments and Shopify for its website. Primal Wear went back to Firebase in Nov 2026. Last checked .
“Shop Primal Wear cycling apparel for road bikers, MTB, teams, and everyday riders. Explore performance gear and custom options built for every ride.”
- Industry
- Apparel & Fashion
- Size
- 11–50 employees
- Based in
- Denver, United States
- Founded
- 1992
- Company page
- Tools found
- 28
- Categories
- 14
- Layers
- 5 of 5
- Changes seen
- 2
Primal Wear's stack, layer by layer
Of 28 tools, 19 came from website code, 5 from DNS verification records, 2 from custom domain and 2 from other records. Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
1 tool, where the bytes are served from
CDN & Edge
Application
9 tools, what the product is built with
Frontend
Backend & Database
Payments & Billing
Data & Observability
5 tools, what they measure and store
Go-to-market
11 tools, how they find and keep customers
Website & CMS
Sales & CRM
Company Ops
2 tools, what the team runs on day to day
Email Delivery
Workspace
What changed at Primal Wear
Companies like Primal Wear also use
Tools common among companies with a similar stack that we haven't found at Primal Wear.
Companies with a stack like Primal Wear's
Ranked by shared tools, with rare tools counting more.
Vivier PharmaPharmaceuticals · 11–50 people17in common
Earth Harbor NaturalsCosmetics · 11–50 people15in common
SugarbearPRO®Health, Wellness and Fitness · 11–50 people9in common
Echo WaterRetail · 11–50 people18in common
FlamingoCosmetics · 11–50 people17in common
Pique LifeConsumer Goods · 11–50 people21in common
FLY BY JINGFood & Beverages · 11–50 people13in common
Kopari BeautyCosmetics · 11–50 people18in common
More Apparel & Fashion companies
Other Apparel & Fashion companies we've checked.
For Love & LemonsApparel & Fashion · 11–50 people
BRUNT WorkwearApparel & Fashion · 51–200 people
Snibbs 👟 The World's Most Comfortable Non-Slip ShoeApparel & Fashion · 11–50 people
Western RiseApparel & Fashion · 11–50 people
Jordan CraigApparel & Fashion · 11–50 people
Seager Co.Apparel & Fashion · 11–50 people
Primal Wear tech stack FAQ
What tools does Primal Wear use?
As of November 2026, runsonwhat has found 28 tools at Primal Wear (primalwear.com) in public records. Edge & Hosting: Cloudflare. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Mailchimp. Company Ops: Microsoft 365 and SendGrid. Last checked November 9, 2026.
What CRM does Primal Wear use?
Primal Wear uses HubSpot for its CRM, according to runsonwhat (November 2026). runsonwhat found HubSpot through HubSpot code on primalwear.com. HubSpot is used by 97,278 companies runsonwhat tracks.
What email provider does Primal Wear use?
Primal Wear uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 730,241 companies runsonwhat tracks.
What payment provider does Primal Wear use?
Primal Wear uses PayPal for payments and billing, according to runsonwhat (November 2026). runsonwhat found PayPal through PayPal code on primalwear.com. PayPal is used by 35,171 companies runsonwhat tracks.
What analytics tools does Primal Wear use?
Primal Wear uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Triple Whale, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on primalwear.com. Google Analytics is used by 903,757 companies runsonwhat tracks.
What is Primal Wear's website built with?
Primal Wear uses Shopify for its website, according to runsonwhat (November 2026). runsonwhat found Shopify through a subdomain that points at Shopify and a DNS verification record. Shopify is used by 61,312 companies runsonwhat tracks.
Does Primal Wear use jQuery?
Yes. runsonwhat found jQuery at Primal Wear through jQuery code on primalwear.com. jQuery is a Frontend tool used by 927,166 companies runsonwhat tracks.
Has Primal Wear changed tools recently?
Yes. On runsonwhat's rechecks, Primal Wear started using Firebase (latest on November 9, 2026) and stopped using Firebase (latest on November 1, 2026). A change counts only between two checks of primalwear.com done the same way.
Which companies have a tech stack similar to Primal Wear's?
The companies with the stacks most like Primal Wear's are Vivier Pharma, Earth Harbor Naturals, SugarbearPRO® and Echo Water, according to runsonwhat (November 2026). Each shares 9 to 18 tools with Primal Wear, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Primal Wear uses?
runsonwhat reads public records only. Of the 28 tools at Primal Wear, 19 were found through code on primalwear.com, 5 through DNS records, 2 through subdomains that point at the vendor, 1 through website configuration files and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and primalwear.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.