Mumsnet's tech stack
What does Mumsnet use?
Mumsnet (mumsnet.com) uses at least 14 tools we can see from public records, including Google Workspace for email and documents, Help Scout for customer support, Google Analytics for analytics and Campaign Monitor for marketing. Last checked .
- Industry
- Internet
- Size
- 51–200 employees
- Based in
- London, United Kingdom
- Founded
- 2000
- Company page
- Tools found
- 14
- Categories
- 9
- Layers
- 5 of 5
- Last checked
- Oct 2026
Mumsnet's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
1 tool, where the bytes are served from
CDN & Edge
Application
2 tools, what the product is built with
Data & Observability
3 tools, what they measure and store
Monitoring
Go-to-market
6 tools, how they find and keep customers
Support & Docs
Company Ops
2 tools, what the team runs on day to day
Workspace
Security & Compliance
Companies like Mumsnet also use
Tools common among companies with a similar stack that we haven't found at Mumsnet.
Companies with a stack like Mumsnet's
Ranked by shared tools, with rare tools counting more.
Die ZeitOnline Media · 51–200 people9in common
Heise OnlinePublishing · 201–1,000 people6in common
WELTwelt.de6in common
AzetRetail · 1,001–5,000 people7in common
BildPublishing · 1,001–5,000 people6in common
Goal.com USgoal.com4in common
The EconomistNewspapers · 1,001–5,000 people7in common
Voxvox.com10in common
More Internet companies
Other Internet companies we've checked.
Mumsnet tech stack FAQ
What tools does Mumsnet use?
As of October 2026, runsonwhat has found 14 tools at Mumsnet (mumsnet.com) in public records. Edge & Hosting: Cloudflare. Application: Anthropic and TollBit. Data & Observability: Google Analytics, Google Tag Manager and web-vitals. Go-to-market: Google Ads, Meta Pixel and TikTok Pixel. Company Ops: Google Workspace and Sourcepoint. Last checked October 9, 2026.
What email provider does Mumsnet use?
Mumsnet uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace. Google Workspace is used by 393,409 companies runsonwhat tracks.
What does Mumsnet use for customer support?
Mumsnet uses Help Scout for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Help Scout through email records that authorize Help Scout. Help Scout is used by 2,721 companies runsonwhat tracks.
What analytics tools does Mumsnet use?
Mumsnet uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on mumsnet.com. Google Analytics is used by 828,210 companies runsonwhat tracks.
What marketing software does Mumsnet use?
Mumsnet uses Campaign Monitor for marketing, according to runsonwhat (October 2026). runsonwhat found Campaign Monitor through a subdomain that points at Campaign Monitor. Campaign Monitor is used by 8,374 companies runsonwhat tracks.
What monitoring tools does Mumsnet use?
Mumsnet uses web-vitals for monitoring, according to runsonwhat (October 2026). runsonwhat found web-vitals through web-vitals code on mumsnet.com. web-vitals is used by 24,623 companies runsonwhat tracks.
Does Mumsnet use Cloudflare?
Yes. runsonwhat found Cloudflare at Mumsnet through DNS records that point at Cloudflare and code on mumsnet.com. Cloudflare is a CDN & Edge tool used by 683,095 companies runsonwhat tracks.
Does Mumsnet use AI tools?
Yes. runsonwhat has found Anthropic and TollBit at Mumsnet; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Mumsnet may use more AI tools than these.
Which companies have a tech stack similar to Mumsnet's?
The companies with the stacks most like Mumsnet's are Die Zeit, Heise Online, WELT and Azet, according to runsonwhat (October 2026). Each shares 6 to 9 tools with Mumsnet, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Mumsnet uses?
runsonwhat reads public records only. Of the 14 tools at Mumsnet, 5 were found through code on mumsnet.com, 5 through DNS records, 2 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and mumsnet.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.