Merlin's TV's tech stack
What does Merlin's TV use?
Merlin's TV (merlinstv.com) uses at least 17 tools we can see from public records, including CallRail for sales, Crazy Egg for analytics, Shopify for its website and CallTrackingMetrics for marketing. Last checked .
- Industry
- Retail
- Size
- 11–50 employees
- Based in
- Pocatello, United States
- Founded
- 1992
- Company page
- Tools found
- 17
- Categories
- 9
- Layers
- 5 of 5
- Last checked
- Nov 2026
Merlin's TV's stack, layer by layer
Of 17 tools, 13 came from website code, 1 from DNS verification records, 1 from email records and 2 from other records. Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
1 tool, where the bytes are served from
CDN & Edge
Application
4 tools, what the product is built with
Data & Observability
4 tools, what they measure and store
Go-to-market
7 tools, how they find and keep customers
Website & CMS
Sales & CRM
Company Ops
1 tool, what the team runs on day to day
Workspace
Merlin's TV tech stack FAQ
What tools does Merlin's TV use?
As of November 2026, runsonwhat has found 17 tools at Merlin's TV (merlinstv.com) in public records. Edge & Hosting: Cloudflare. Application: Google Fonts, Vimeo and Google Maps. Data & Observability: Google Analytics, Google Tag Manager and Crazy Egg. Go-to-market: Google Ads, Shopify and The Trade Desk. Company Ops: Google Workspace. Last checked November 9, 2026.
What sales tools does Merlin's TV use?
The sales tools runsonwhat has found at Merlin's TV are CallRail (November 2026); no CRM shows up in Merlin's TV's public records. runsonwhat found CallRail through CallRail code on merlinstv.com. CallRail is used by 12,678 companies runsonwhat tracks.
What email provider does Merlin's TV use?
Merlin's TV uses Google Workspace for email and office software, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on merlinstv.com. Google Workspace is used by 418,226 companies runsonwhat tracks.
What analytics tools does Merlin's TV use?
Merlin's TV uses Google Analytics for analytics, alongside Google Tag Manager, Crazy Egg and Ensighten, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on merlinstv.com. Google Analytics is used by 903,803 companies runsonwhat tracks.
What is Merlin's TV's website built with?
Merlin's TV uses Shopify for its website, according to runsonwhat (November 2026). runsonwhat found Shopify through a subdomain that points at Shopify and DNS records. Shopify is used by 61,339 companies runsonwhat tracks.
What marketing software does Merlin's TV use?
Merlin's TV uses CallTrackingMetrics for marketing, according to runsonwhat (November 2026). runsonwhat found CallTrackingMetrics through CallTrackingMetrics code on merlinstv.com. CallTrackingMetrics is used by 3,469 companies runsonwhat tracks.
Does Merlin's TV use Google Fonts?
Yes. runsonwhat found Google Fonts at Merlin's TV through Google Fonts code on merlinstv.com. Google Fonts is a Media & UI tool used by 825,403 companies runsonwhat tracks.
Which companies have a tech stack similar to Merlin's TV's?
The companies with the stacks most like Merlin's TV's are JD Sports, GA Auto & Home Insurance Agent Jan Rooney - State Farm®, Clover Learning (acquired By Ascend Learning) and Verellen Geel, according to runsonwhat (November 2026). Each shares 4 to 8 tools with Merlin's TV, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Merlin's TV uses?
runsonwhat reads public records only. Of the 17 tools at Merlin's TV, 13 were found through code on merlinstv.com, 1 through DNS records, 1 through email records, 1 through website configuration files and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and merlinstv.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.