runsonwhat

LOFT's tech stack

What does LOFT use?

LOFT (loft.com) uses at least 21 tools we can see from public records, including Salesforce for sales, Ensighten for analytics, Salesforce Commerce Cloud for its website and Attentive for marketing. Last checked .

Industry
Retail
Re-check liveVisit loft.com
Tools found
21
Categories
14
Oldest proven tool
Oct 2026
Last checked
Oct 2026

LOFT's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

2 tools, where the bytes are served from

CDN & Edge

DNS

Application

4 tools, what the product is built with

AI

Search

Media & UI

Data & Observability

1 tool, what they measure and store

Analytics

Go-to-market

5 tools, how they find and keep customers

Website & CMS

Marketing

Sales & CRM

Company Ops

9 tools, what the team runs on day to day

Email Delivery

Collaboration

Dev Tools

Finance & Legal

Security & Compliance

What changed at LOFT

Using since

Dates come from the first certificate of the subdomain that points at the tool.

  1. Bluecore

Companies like LOFT also use

Tools common among companies with a similar stack that we haven't found at LOFT.

Companies with a stack like LOFT's

Ranked by shared tools, with rare tools counting more.

More Retail companies

Other Retail companies we've checked.

LOFT tech stack FAQ

What tools does LOFT use?

As of October 2026, runsonwhat has found 21 tools at LOFT (loft.com) in public records. Edge & Hosting: Cloudflare and CSC. Application: Google Fonts, Anthropic and Cloudinary. Data & Observability: Ensighten. Go-to-market: Salesforce, Attentive and Salesforce Commerce Cloud. Company Ops: SendGrid, Atlassian and Proofpoint. Last checked October 20, 2026.

What CRM does LOFT use?

LOFT uses Salesforce for its CRM, according to runsonwhat (October 2026). runsonwhat found Salesforce through Salesforce code on loft.com. Salesforce is used by 33,708 companies runsonwhat tracks.

What analytics tools does LOFT use?

LOFT uses Ensighten for analytics, according to runsonwhat (October 2026). runsonwhat found Ensighten through a subdomain that points at Ensighten. Ensighten is used by 882 companies runsonwhat tracks.

What is LOFT's website built with?

LOFT uses Salesforce Commerce Cloud for its website, according to runsonwhat (October 2026). runsonwhat found Salesforce Commerce Cloud through a subdomain that points at Salesforce Commerce Cloud and code on loft.com. Salesforce Commerce Cloud is used by 1,491 companies runsonwhat tracks.

What marketing software does LOFT use?

LOFT uses Attentive for marketing, alongside Bluecore, according to runsonwhat (October 2026). runsonwhat found Attentive through a subdomain that points at Attentive. Attentive is used by 3,213 companies runsonwhat tracks.

How long has LOFT used Bluecore?

LOFT has used Bluecore since at least October 2026, going by the first public certificate of the loft.com subdomain that points at Bluecore.

Does LOFT use Google Fonts?

Yes. runsonwhat found Google Fonts at LOFT through Google Fonts code on loft.com. Google Fonts is a Media & UI tool used by 797,529 companies runsonwhat tracks.

Does LOFT use AI tools?

Yes. runsonwhat has found Anthropic at LOFT; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so LOFT may use more AI tools than these.

Which companies have a tech stack similar to LOFT's?

The companies with the stacks most like LOFT's are World Market, Lane Bryant, Maurices and B&H Photo Video, according to runsonwhat (October 2026). Each shares 5 to 18 tools with LOFT, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what LOFT uses?

runsonwhat reads public records only. Of the 21 tools at LOFT, 10 were found through DNS records, 6 through subdomains that point at the vendor, 4 through code on loft.com and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and loft.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.