runsonwhat

Fable's tech stack

What does Fable use?

Fable (makeitfable.com) uses at least 38 tools we can see from public records, including Amazon Web Services for hosting, Microsoft 365 for email and documents, HubSpot for sales and Google Analytics for analytics. Last checked .

Industry
Software
Size
51–200 employees
Based in
Toronto, Canada
Founded
2018
LinkedIn
Company page
Re-check liveVisit makeitfable.com
Tools found
38
Categories
17
Layers
5 of 5
Last checked
Oct 2026

Fable's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

4 tools, where the bytes are served from

Hosting & Cloud

CDN & Edge

DNS

Application

7 tools, what the product is built with

Frontend

AI

Media & UI

Data & Observability

5 tools, what they measure and store

Analytics

Go-to-market

10 tools, how they find and keep customers

Website & CMS

Marketing

Ads & Pixels

Sales & CRM

Company Ops

12 tools, what the team runs on day to day

Email Delivery

Workspace

Collaboration

Dev Tools

People & HR

Security & Compliance

Companies like Fable also use

Tools common among companies with a similar stack that we haven't found at Fable.

Companies with a stack like Fable's

Ranked by shared tools, with rare tools counting more.

More Software companies

Other Software companies we've checked.

Fable tech stack FAQ

What tools does Fable use?

We've found 38 tools at Fable (makeitfable.com). Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Microsoft 365, Google Workspace and Apple Business. Last checked October 7, 2026.

What cloud does Fable run on?

Fable uses Amazon Web Services and WP Engine for hosting. We found Amazon Web Services through website code.

What CRM does Fable use?

Fable uses HubSpot, ZoomInfo and Salesloft for sales and CRM. We found HubSpot through website code.

What email provider does Fable use?

Fable uses Microsoft 365, Google Workspace and Apple Business for email and documents. We found Microsoft 365 through email records, DNS verification records and website code.

What analytics tools does Fable use?

Fable uses Google Analytics, Google Tag Manager and Microsoft Clarity for analytics, among 5 tools in this category. We found Google Analytics through website code.

What CMS does Fable use?

Fable uses WordPress and Yoast SEO for its website. We found WordPress through website code.

Does Fable use Microsoft 365?

Yes. We found Microsoft 365 at Fable through email records, DNS verification records and website code. Microsoft 365 is used by 685,701 companies we track.

How does runsonwhat know what Fable uses?

We read public traces only: Fable's DNS and email records, certificate logs, the code its website loads, and published subprocessor lists. A tool is listed only when a direct record backs it up. DNS is rechecked weekly and the website monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.