runsonwhat

Mad River's tech stack

What does Mad River use?

Mad River (mad-river.com) uses at least 20 tools we can see from public records, including WordPress VIP for hosting, Microsoft 365 for email and documents, FareHarbor for sales and Google Analytics for analytics. Last checked .

Industry
Leisure, Travel & Tourism
Size
11–50 employees
Based in
Jackson, United States
Founded
1977
LinkedIn
Company page
Re-check liveVisit mad-river.com
Tools found
20
Categories
13
Layers
5 of 5
Last checked
Oct 2026

Mad River's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

2 tools, where the bytes are served from

Hosting & Cloud

CDN & Edge

Application

5 tools, what the product is built with

Frontend

AI

Media & UI

Data & Observability

4 tools, what they measure and store

Monitoring

Analytics

Go-to-market

7 tools, how they find and keep customers

Website & CMS

Marketing

Ads & Pixels

Sales & CRM

Company Ops

2 tools, what the team runs on day to day

Workspace

Security & Compliance

Companies like Mad River also use

Tools common among companies with a similar stack that we haven't found at Mad River.

Companies with a stack like Mad River's

Ranked by shared tools, with rare tools counting more.

More Leisure, Travel & Tourism companies

Other Leisure, Travel & Tourism companies we've checked.

Mad River tech stack FAQ

What tools does Mad River use?

As of October 2026, runsonwhat has found 20 tools at Mad River (mad-river.com) in public records. Edge & Hosting: Cloudflare and WordPress VIP. Application: jQuery, Google Fonts and Vimeo. Data & Observability: Google Analytics, Google Tag Manager and Sentry. Go-to-market: WordPress, Google Ads and LinkedIn Insight Tag. Company Ops: Microsoft 365 and Sophos. Last checked October 26, 2026.

What cloud does Mad River run on?

Mad River uses WordPress VIP for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found WordPress VIP through WordPress VIP code on mad-river.com. WordPress VIP is used by 1,404 companies runsonwhat tracks.

What sales tools does Mad River use?

The sales tools runsonwhat has found at Mad River are FareHarbor (October 2026); no CRM shows up in Mad River's public records. runsonwhat found FareHarbor through FareHarbor code on mad-river.com. FareHarbor is used by 1,134 companies runsonwhat tracks.

What email provider does Mad River use?

Mad River uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 716,650 companies runsonwhat tracks.

What analytics tools does Mad River use?

Mad River uses Google Analytics for analytics, alongside Google Tag Manager and Mixpanel, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on mad-river.com. Google Analytics is used by 892,339 companies runsonwhat tracks.

What is Mad River's website built with?

Mad River uses WordPress for its website, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on mad-river.com. WordPress is used by 601,844 companies runsonwhat tracks.

Does Mad River use jQuery?

Yes. runsonwhat found jQuery at Mad River through jQuery code on mad-river.com. jQuery is a Frontend tool used by 922,712 companies runsonwhat tracks.

Which companies have a tech stack similar to Mad River's?

The companies with the stacks most like Mad River's are The VI Cat, Plantasia Tropical Zoo, SeeKrakow and Cityrama Gray Line Portugal, according to runsonwhat (October 2026). Each shares 10 to 16 tools with Mad River, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what Mad River uses?

runsonwhat reads public records only. Of the 20 tools at Mad River, 15 were found through code on mad-river.com, 4 through DNS records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and mad-river.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.