What does Macaw use?

As of November 2026, runsonwhat has found 24 tools at Macaw (macaw.nl) in public records. Edge & Hosting: Cloudflare and Microsoft Azure. Application: Google Fonts and Anthropic. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, LinkedIn Insight Tag and HubSpot. Company Ops: Microsoft 365, reCAPTCHA and Cookiebot. Last checked November 10, 2026.

Macaw uses Microsoft Azure for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Microsoft Azure through a subdomain that points at Microsoft Azure and DNS records, and Macaw has used it since at least October 2014. Microsoft Azure is used by 50,905 companies runsonwhat tracks.

Macaw uses HubSpot for its CRM, alongside Salesforce, according to runsonwhat (November 2026). runsonwhat found HubSpot through HubSpot code on macaw.nl. HubSpot is used by 97,927 companies runsonwhat tracks.

Macaw uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 736,658 companies runsonwhat tracks.

Macaw uses TOPdesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found TOPdesk through a subdomain that points at TOPdesk and email records, and Macaw has used it since at least April 2020. TOPdesk is used by 1,142 companies runsonwhat tracks.

Macaw uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on macaw.nl. Google Analytics is used by 904,020 companies runsonwhat tracks.

Macaw has used Microsoft Azure since at least October 2014, going by the first public certificate of the macaw.nl subdomain that points at Microsoft Azure. Other long-running tools at Macaw include TOPdesk (since April 2020).

Yes. runsonwhat found Google Fonts at Macaw through Google Fonts code on macaw.nl. Google Fonts is a Media & UI tool used by 825,706 companies runsonwhat tracks.

Yes. runsonwhat has found Anthropic at Macaw; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Macaw may use more AI tools than these.

Yes. On runsonwhat's rechecks, Macaw stopped using Motion, Hotjar and Leadinfo (latest on November 10, 2026). A change counts only between two checks of macaw.nl done the same way.

The companies with the stacks most like Macaw's are Neurotech, Procura, ICT Rijk van Nijmegen and Moore MKW, according to runsonwhat (November 2026). Each shares 4 to 11 tools with Macaw, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

runsonwhat reads public records only. Of the 24 tools at Macaw, 9 were found through code on macaw.nl, 9 through DNS records, 3 through email records and 3 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and macaw.nl about monthly.