Poplar's tech stack
What does Poplar use?
Poplar (heypoplar.com) uses at least 35 tools we can see from public records, including Google Workspace for email and documents, HubSpot for sales, Help Scout for customer support and Google Analytics for analytics. Last checked .
- Industry
- Marketing and Advertising
- Size
- 11–50 employees
- Based in
- New York, United States
- Company page
- Tools found
- 35
- Categories
- 13
- Oldest proven tool
- Jul 2020
- Last checked
- Oct 2026
Poplar's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
1 tool, where the bytes are served from
CDN & Edge
Application
2 tools, what the product is built with
Frontend
Media & UI
Data & Observability
3 tools, what they measure and store
Monitoring
Go-to-market
17 tools, how they find and keep customers
Website & CMS
Ads & Pixels
Sales & CRM
Support & Docs
Company Ops
12 tools, what the team runs on day to day
What changed at Poplar
Using since
Dates come from the first certificate of the subdomain that points at the tool.
Companies like Poplar also use
Tools common among companies with a similar stack that we haven't found at Poplar.
Companies with a stack like Poplar's
Ranked by shared tools, with rare tools counting more.
ElocalMarketing and Advertising · 51–200 people12in common
Threefold GroupFinancial Services · 11–50 people10in common
Email on AcidSoftware · 11–50 people11in common
Paris FinancialAccounting · 11–50 people10in common
SnaplionIT Services · 11–50 people3in common
photoboxInternet · 11–50 people4in common
StaytunedInternet · 11–50 people8in common
FirstSoftware · 11–50 people5in common
More Marketing and Advertising companies
Other Marketing and Advertising companies we've checked.
Poplar tech stack FAQ
What tools does Poplar use?
As of October 2026, runsonwhat has found 35 tools at Poplar (heypoplar.com) in public records. Edge & Hosting: Cloudflare. Application: jQuery and Google Fonts. Data & Observability: Google Analytics, Google Tag Manager and Atlassian Statuspage. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Google Workspace, reCAPTCHA and SendGrid. Last checked October 17, 2026.
What CRM does Poplar use?
Poplar uses HubSpot for its CRM, alongside Apollo.io and Bombora, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on heypoplar.com. HubSpot is used by 92,967 companies runsonwhat tracks.
What email provider does Poplar use?
Poplar uses Google Workspace for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on heypoplar.com. Google Workspace is used by 400,236 companies runsonwhat tracks.
What does Poplar use for customer support?
Poplar uses Help Scout for customer support and documentation, alongside GitBook, according to runsonwhat (October 2026). runsonwhat found Help Scout through email records that authorize Help Scout. Help Scout is used by 2,843 companies runsonwhat tracks.
What analytics tools does Poplar use?
Poplar uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on heypoplar.com. Google Analytics is used by 863,650 companies runsonwhat tracks.
What is Poplar's website built with?
Poplar uses Webflow for its website, according to runsonwhat (October 2026). runsonwhat found Webflow through a subdomain that points at Webflow and code on heypoplar.com. Webflow is used by 34,559 companies runsonwhat tracks.
How long has Poplar used Atlassian Statuspage?
Poplar has used Atlassian Statuspage since at least July 2020, going by the first public certificate of the heypoplar.com subdomain that points at Atlassian Statuspage. Other long-running tools at Poplar include GitBook (since October 2021).
Does Poplar use jQuery?
Yes. runsonwhat found jQuery at Poplar through jQuery code on heypoplar.com. jQuery is a Frontend tool used by 905,550 companies runsonwhat tracks.
Which companies have a tech stack similar to Poplar's?
The companies with the stacks most like Poplar's are Elocal, Threefold Group, Email on Acid and Paris Financial, according to runsonwhat (October 2026). Each shares 10 to 12 tools with Poplar, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Poplar uses?
runsonwhat reads public records only. Of the 35 tools at Poplar, 16 were found through code on heypoplar.com, 8 through DNS records, 7 through email records and 4 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and heypoplar.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.