runsonwhat

Hudson's Bay Company's tech stack

What does Hudson's Bay Company use?

Hudson's Bay Company (hbc.com) uses at least 26 tools we can see from public records, including Microsoft 365 for email and documents, Salesforce for sales, Google Analytics for analytics and Salesforce Marketing Cloud for marketing. Last checked .

Industry
Retail Sale in Non-specialised Stores
Size
10,000+ employees
Based in
New York, Canada
LinkedIn
Company page
Re-check liveVisit hbc.com
Tools found
26
Categories
14
Layers
5 of 5
Changes seen
1

Hudson's Bay Company's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

3 tools, where the bytes are served from

CDN & Edge

DNS

Application

3 tools, what the product is built with

AI

Media & UI

Data & Observability

5 tools, what they measure and store

Monitoring

Analytics

Go-to-market

5 tools, how they find and keep customers

Marketing

Ads & Pixels

Sales & CRM

Company Ops

10 tools, what the team runs on day to day

Email Delivery

Workspace

Collaboration

Dev Tools

Security & Compliance

What changed at Hudson's Bay Company

Recent starts and stops

  1. StartedQualtrics

Companies like Hudson's Bay Company also use

Tools common among companies with a similar stack that we haven't found at Hudson's Bay Company.

Companies with a stack like Hudson's Bay Company's

Ranked by shared tools, with rare tools counting more.

Hudson's Bay Company tech stack FAQ

What tools does Hudson's Bay Company use?

As of October 2026, runsonwhat has found 26 tools at Hudson's Bay Company (hbc.com) in public records. Edge & Hosting: Amazon Route 53, Fastly and Akamai. Application: Google Fonts and Google Maps. Data & Observability: Google Analytics, Google Tag Manager and New Relic. Go-to-market: Google Ads, Salesforce and Salesforce Marketing Cloud. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 9, 2026.

What CRM does Hudson's Bay Company use?

Hudson's Bay Company uses Salesforce for its CRM, according to runsonwhat (October 2026). runsonwhat found Salesforce through email records that authorize Salesforce. Salesforce is used by 33,113 companies runsonwhat tracks.

What email provider does Hudson's Bay Company use?

Hudson's Bay Company uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 697,010 companies runsonwhat tracks.

What analytics tools does Hudson's Bay Company use?

Hudson's Bay Company uses Google Analytics for analytics, alongside Google Tag Manager and Qualtrics, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on hbc.com. Google Analytics is used by 845,053 companies runsonwhat tracks.

What marketing software does Hudson's Bay Company use?

Hudson's Bay Company uses Salesforce Marketing Cloud for marketing, alongside Braze, according to runsonwhat (October 2026). runsonwhat found Salesforce Marketing Cloud through a DNS verification record for Salesforce Marketing Cloud. Salesforce Marketing Cloud is used by 5,173 companies runsonwhat tracks.

What monitoring tools does Hudson's Bay Company use?

Hudson's Bay Company uses New Relic for monitoring, alongside Atlassian Statuspage, according to runsonwhat (October 2026). runsonwhat found New Relic through New Relic code on hbc.com. New Relic is used by 16,352 companies runsonwhat tracks.

Does Hudson's Bay Company use Google Fonts?

Yes. runsonwhat found Google Fonts at Hudson's Bay Company through Google Fonts code on hbc.com. Google Fonts is a Media & UI tool used by 786,421 companies runsonwhat tracks.

Has Hudson's Bay Company changed tools recently?

Yes. On runsonwhat's rechecks, Hudson's Bay Company started using Qualtrics (latest on October 9, 2026). A change counts only between two checks of hbc.com done the same way.

Which companies have a tech stack similar to Hudson's Bay Company's?

The companies with the stacks most like Hudson's Bay Company's are The Coffee Club Australia, Cosm, OfferUp and Gloria Jean's Coffees, according to runsonwhat (October 2026). Each shares 8 to 11 tools with Hudson's Bay Company, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what Hudson's Bay Company uses?

runsonwhat reads public records only. Of the 26 tools at Hudson's Bay Company, 10 were found through code on hbc.com, 8 through DNS records, 7 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and hbc.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.