runsonwhat

HAY's tech stack

What does HAY use?

HAY (hay.dk) uses at least 21 tools we can see from public records, including Microsoft 365 for email and documents, Zendesk for customer support, Google Analytics for analytics and APSIS for marketing. Last checked .

Industry
Home Furnishing
Based in
Denmark
Founded
2002
LinkedIn
Company page
Re-check liveVisit hay.dk
Tools found
21
Categories
13
Layers
5 of 5
Last checked
Oct 2026

HAY's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

2 tools, where the bytes are served from

CDN & Edge

DNS

Application

2 tools, what the product is built with

Media & UI

Data & Observability

4 tools, what they measure and store

Monitoring

Analytics

Go-to-market

5 tools, how they find and keep customers

Marketing

Ads & Pixels

Support & Docs

Company Ops

8 tools, what the team runs on day to day

Email Delivery

Workspace

Collaboration

Dev Tools

Security & Compliance

Companies like HAY also use

Tools common among companies with a similar stack that we haven't found at HAY.

Companies with a stack like HAY's

Ranked by shared tools, with rare tools counting more.

HAY tech stack FAQ

What tools does HAY use?

As of October 2026, runsonwhat has found 21 tools at HAY (hay.dk) in public records. Edge & Hosting: Cloudflare and Amazon Route 53. Application: Google Maps and Monotype Fonts. Data & Observability: Google Analytics, Google Tag Manager and Matomo. Go-to-market: Google Ads, Zendesk and Pinterest. Company Ops: Microsoft 365, SendGrid and Atlassian. Last checked October 11, 2026.

What email provider does HAY use?

HAY uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 705,080 companies runsonwhat tracks.

What does HAY use for customer support?

HAY uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through email records that authorize Zendesk. Zendesk is used by 41,180 companies runsonwhat tracks.

What analytics tools does HAY use?

HAY uses Google Analytics for analytics, alongside Google Tag Manager and Matomo, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on hay.dk. Google Analytics is used by 859,691 companies runsonwhat tracks.

What marketing software does HAY use?

HAY uses APSIS for marketing, according to runsonwhat (October 2026). runsonwhat found APSIS through email records that authorize APSIS. APSIS is used by 618 companies runsonwhat tracks.

What monitoring tools does HAY use?

HAY uses New Relic for monitoring, according to runsonwhat (October 2026). runsonwhat found New Relic through New Relic code on hay.dk. New Relic is used by 16,694 companies runsonwhat tracks.

Does HAY use Cloudflare?

Yes. runsonwhat found Cloudflare at HAY through Cloudflare code on hay.dk. Cloudflare is a CDN & Edge tool used by 695,776 companies runsonwhat tracks.

Which companies have a tech stack similar to HAY's?

The companies with the stacks most like HAY's are Scania Deutschland, Oriola, Studiefrämjandet and Skyddsvärnet – anno 1910, according to runsonwhat (October 2026). Each shares 5 to 9 tools with HAY, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what HAY uses?

runsonwhat reads public records only. Of the 21 tools at HAY, 9 were found through code on hay.dk, 6 through DNS records and 6 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and hay.dk about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.