runsonwhat

FLOR's tech stack

What does FLOR use?

FLOR (flor.com) uses at least 37 tools we can see from public records, including Microsoft 365 for email and documents, Salesforce for sales, Google Analytics for analytics and Affirm for payments. Last checked .

Industry
Retail
Size
51–200 employees
Based in
Atlanta, United States
Founded
2003
LinkedIn
Company page
Re-check liveVisit flor.com
Tools found
37
Categories
14
Layers
5 of 5
Last checked
Oct 2026

FLOR's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

1 tool, where the bytes are served from

CDN & Edge

Application

6 tools, what the product is built with

Frontend

Payments & Billing

Media & UI

Data & Observability

7 tools, what they measure and store

Monitoring

Analytics

Go-to-market

16 tools, how they find and keep customers

Website & CMS

Marketing

Ads & Pixels

Sales & CRM

Company Ops

7 tools, what the team runs on day to day

Workspace

Collaboration

Dev Tools

Security & Compliance

Companies like FLOR also use

Tools common among companies with a similar stack that we haven't found at FLOR.

Companies with a stack like FLOR's

Ranked by shared tools, with rare tools counting more.

More Retail companies

Other Retail companies we've checked.

FLOR tech stack FAQ

What tools does FLOR use?

As of October 2026, runsonwhat has found 37 tools at FLOR (flor.com) in public records. Edge & Hosting: Cloudflare. Application: Google Fonts, Vimeo and YouTube. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, reCAPTCHA and Atlassian. Last checked October 7, 2026.

What CRM does FLOR use?

FLOR uses Salesforce for its CRM, according to runsonwhat (October 2026). runsonwhat found Salesforce through Salesforce code on flor.com. Salesforce is used by 32,907 companies runsonwhat tracks.

What email provider does FLOR use?

FLOR uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 694,542 companies runsonwhat tracks.

What payment provider does FLOR use?

FLOR uses Affirm for payments and billing, according to runsonwhat (October 2026). runsonwhat found Affirm through Affirm code on flor.com. Affirm is used by 1,055 companies runsonwhat tracks.

What analytics tools does FLOR use?

FLOR uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on flor.com. Google Analytics is used by 815,418 companies runsonwhat tracks.

What is FLOR's website built with?

FLOR uses Salesforce Commerce Cloud for its website, according to runsonwhat (October 2026). runsonwhat found Salesforce Commerce Cloud through a subdomain that points at Salesforce Commerce Cloud and code on flor.com. Salesforce Commerce Cloud is used by 1,456 companies runsonwhat tracks.

Does FLOR use Google Fonts?

Yes. runsonwhat found Google Fonts at FLOR through Google Fonts code on flor.com. Google Fonts is a Media & UI tool used by 757,137 companies runsonwhat tracks.

Which companies have a tech stack similar to FLOR's?

The companies with the stacks most like FLOR's are iRobot, Acme Tools, Kal Tire and LL Flooring, according to runsonwhat (October 2026). Each shares 15 to 25 tools with FLOR, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what FLOR uses?

runsonwhat reads public records only. Of the 37 tools at FLOR, 29 were found through code on flor.com, 5 through DNS records, 2 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and flor.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.