ETRO's tech stack
What does ETRO use?
ETRO (etro.com) uses at least 36 tools we can see from public records, including Amazon Web Services for hosting, Microsoft 365 for email and documents, Salesforce for sales and Google Analytics for analytics. Last checked .
- Industry
- Clothing
- Size
- 51–200 employees
- Based in
- Milan, Italy
- Founded
- 1968
- Company page
- Tools found
- 36
- Categories
- 17
- Layers
- 5 of 5
- Changes seen
- 2
ETRO's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
4 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
5 tools, what the product is built with
Frontend
Payments & Billing
Media & UI
Data & Observability
6 tools, what they measure and store
Monitoring
Flags & Experiments
Go-to-market
10 tools, how they find and keep customers
Company Ops
11 tools, what the team runs on day to day
Email Delivery
Finance & Legal
What changed at ETRO
Recent starts and stops
- StartedAmazon Business
- StartedBitwarden
ETRO tech stack FAQ
What tools does ETRO use?
As of October 2026, runsonwhat has found 36 tools at ETRO (etro.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: jQuery, Google Fonts and React. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Google Workspace and reCAPTCHA. Last checked October 9, 2026.
What cloud does ETRO run on?
ETRO uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on etro.com. Amazon Web Services is used by 143,956 companies runsonwhat tracks.
What CRM does ETRO use?
ETRO uses Salesforce for its CRM, according to runsonwhat (October 2026). runsonwhat found Salesforce through email records that authorize Salesforce and code on etro.com. Salesforce is used by 32,911 companies runsonwhat tracks.
What email provider does ETRO use?
ETRO uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 694,551 companies runsonwhat tracks.
What payment provider does ETRO use?
ETRO uses PayPal for payments and billing, alongside Adyen, according to runsonwhat (October 2026). runsonwhat found PayPal through PayPal code on etro.com. PayPal is used by 33,421 companies runsonwhat tracks.
What analytics tools does ETRO use?
ETRO uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on etro.com. Google Analytics is used by 819,043 companies runsonwhat tracks.
Does ETRO use jQuery?
Yes. runsonwhat found jQuery at ETRO through jQuery code on etro.com. jQuery is a Frontend tool used by 865,866 companies runsonwhat tracks.
Has ETRO changed tools recently?
Yes. On runsonwhat's rechecks, ETRO started using Amazon Business and Bitwarden (latest on October 9, 2026). A change counts only between two checks of etro.com done the same way.
Which companies have a tech stack similar to ETRO's?
The companies with the stacks most like ETRO's are Unit 1 Gear, Artigiani Veneziani, Fora and PG Partner, according to runsonwhat (October 2026). Each shares 4 to 7 tools with ETRO, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what ETRO uses?
runsonwhat reads public records only. Of the 36 tools at ETRO, 26 were found through code on etro.com, 5 through DNS records, 4 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and etro.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.