DEFACTO GmbH's tech stack
What does DEFACTO GmbH use?
DEFACTO GmbH (defacto.de) uses at least 25 tools we can see from public records, including Vercel for hosting, Microsoft 365 for email and documents, Google Analytics for analytics and Contentful for its website. Last checked .
“DEFACTO is a leading provider of solution integration and business consulting in the field of intelligent customer management – specialized in retail and retail-related business models. Not affiliated with the fashion brand DeFacto.”
- Based in
- Erlangen, Germany
- Founded
- 1989
- Company page
- Tools found
- 25
- Categories
- 13
- Layers
- 5 of 5
- Changes seen
- 3
DEFACTO GmbH's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
1 tool, where the bytes are served from
Hosting & Cloud
Application
5 tools, what the product is built with
Data & Observability
2 tools, what they measure and store
Go-to-market
7 tools, how they find and keep customers
Website & CMS
Company Ops
10 tools, what the team runs on day to day
Email Delivery
Workspace
Dev Tools
Finance & Legal
Security & Compliance
What changed at DEFACTO GmbH
Recent starts and stops
- StartedGoogle Ads
- StartedGoogle Search Console
- Startedllms.txt
DEFACTO GmbH tech stack FAQ
What tools does DEFACTO use?
As of October 2026, runsonwhat has found 25 tools at DEFACTO (defacto.de) in public records. Edge & Hosting: Vercel. Application: React, Tailwind CSS and Next.js. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, SendGrid and Apple Business. Last checked October 19, 2026.
What cloud does DEFACTO run on?
DEFACTO uses Vercel for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Vercel through a DNS verification record for Vercel. Vercel is used by 47,933 companies runsonwhat tracks.
What email provider does DEFACTO use?
DEFACTO uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 709,041 companies runsonwhat tracks.
What analytics tools does DEFACTO use?
DEFACTO uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on defacto.de. Google Analytics is used by 875,902 companies runsonwhat tracks.
What is DEFACTO's website built with?
DEFACTO uses Contentful for its website, according to runsonwhat (October 2026). runsonwhat found Contentful through Contentful code on defacto.de. Contentful is used by 4,135 companies runsonwhat tracks.
What marketing software does DEFACTO use?
DEFACTO uses Pardot for marketing, alongside CleverReach, according to runsonwhat (October 2026). runsonwhat found Pardot through a subdomain that points at Pardot and a DNS verification record. Pardot is used by 20,234 companies runsonwhat tracks.
Does DEFACTO use Google Ads?
Yes. runsonwhat found Google Ads at DEFACTO through Google Ads code on defacto.de. Google Ads is a Ads & Pixels tool used by 493,639 companies runsonwhat tracks.
Does DEFACTO use AI tools?
Yes. runsonwhat has found Mistral AI at DEFACTO; Mistral AI, for example, through a DNS verification record for Mistral AI. AI services called only from servers leave no public trace, so DEFACTO may use more AI tools than these.
Has DEFACTO changed tools recently?
Yes. On runsonwhat's rechecks, DEFACTO started using Google Ads, Google Search Console and llms.txt (latest on October 19, 2026). A change counts only between two checks of defacto.de done the same way.
Which companies have a tech stack similar to DEFACTO's?
The companies with the stacks most like DEFACTO's are Gps IT, Dassault Systèmes, Ditec, A.s. and JOANNEUM RESEARCH, according to runsonwhat (October 2026). Each shares 5 to 13 tools with DEFACTO, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what DEFACTO uses?
runsonwhat reads public records only. Of the 25 tools at DEFACTO, 10 were found through code on defacto.de, 10 through DNS records, 3 through email records, 1 through website configuration files and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and defacto.de about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.