runsonwhat

The Deciding Factor's tech stack

What does The Deciding Factor use?

The Deciding Factor (decidingfactor.us) uses at least 25 tools we can see from public records, including WP Engine for hosting, Microsoft 365 for email and documents, Apollo.io for sales and Google Analytics for analytics. Last checked .

LinkedIn
Company page
Re-check liveVisit decidingfactor.us
Tools found
25
Categories
12
Oldest proven tool
Dec 2025
Last checked
Oct 2026

The Deciding Factor's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

3 tools, where the bytes are served from

Hosting & Cloud

CDN & Edge

DNS

Application

1 tool, what the product is built with

AI

Data & Observability

5 tools, what they measure and store

Analytics

Go-to-market

13 tools, how they find and keep customers

Website & CMS

Marketing

Ads & Pixels

Sales & CRM

Company Ops

3 tools, what the team runs on day to day

Email Delivery

Workspace

Security & Compliance

What changed at The Deciding Factor

Using since

Dates come from the first certificate of the subdomain that points at the tool.

  1. Mailgun

Companies like The Deciding Factor also use

Tools common among companies with a similar stack that we haven't found at The Deciding Factor.

Companies with a stack like The Deciding Factor's

Ranked by shared tools, with rare tools counting more.

The Deciding Factor tech stack FAQ

What tools does The Deciding Factor use?

As of October 2026, runsonwhat has found 25 tools at The Deciding Factor (decidingfactor.us) in public records. Edge & Hosting: Cloudflare, GoDaddy and WP Engine. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, Mailgun and accessiBe. Last checked October 23, 2026.

What cloud does The Deciding Factor run on?

The Deciding Factor uses WP Engine for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found WP Engine through WP Engine code on decidingfactor.us. WP Engine is used by 51,584 companies runsonwhat tracks.

What sales tools does The Deciding Factor use?

The sales tools runsonwhat has found at The Deciding Factor are Apollo.io and Propensity (October 2026); no CRM shows up in The Deciding Factor's public records. runsonwhat found Apollo.io through Apollo.io code on decidingfactor.us.

What email provider does The Deciding Factor use?

The Deciding Factor uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 716,650 companies runsonwhat tracks.

What analytics tools does The Deciding Factor use?

The Deciding Factor uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on decidingfactor.us. Google Analytics is used by 892,339 companies runsonwhat tracks.

What is The Deciding Factor's website built with?

The Deciding Factor uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on decidingfactor.us. WordPress is used by 601,844 companies runsonwhat tracks.

How long has The Deciding Factor used Mailgun?

The Deciding Factor has used Mailgun since at least December 2025, going by the first public certificate of the decidingfactor.us subdomain that points at Mailgun.

Does The Deciding Factor use Cloudflare?

Yes. runsonwhat found Cloudflare at The Deciding Factor through Cloudflare code on decidingfactor.us. Cloudflare is a CDN & Edge tool used by 710,651 companies runsonwhat tracks.

Which companies have a tech stack similar to The Deciding Factor's?

The companies with the stacks most like The Deciding Factor's are Bluewave Technology Group, Bluewave Technology Group, Bluewave Technology Group and Bluewave Technology Group, according to runsonwhat (October 2026). Each shares 11 to 13 tools with The Deciding Factor, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what The Deciding Factor uses?

runsonwhat reads public records only. Of the 25 tools at The Deciding Factor, 18 were found through code on decidingfactor.us, 4 through DNS records, 1 through website configuration files, 1 through subdomains that point at the vendor and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and decidingfactor.us about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.