What does Cake use?

As of October 2026, runsonwhat has found 40 tools at Cake (cakeequity.com) in public records. Edge & Hosting: Cloudflare, Amazon Route 53 and Amazon CloudFront. Application: jQuery, Google Fonts and YouTube. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 20, 2026.

Cake uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on cakeequity.com. HubSpot is used by 93,145 companies runsonwhat tracks.

Cake uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 706,458 companies runsonwhat tracks.

Cake uses ProfitWell for payments and billing, according to runsonwhat (October 2026). runsonwhat found ProfitWell through ProfitWell code on cakeequity.com. ProfitWell is used by 415 companies runsonwhat tracks.

Cake uses Google Analytics for analytics, alongside Google Tag Manager, Hotjar and Amplitude, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on cakeequity.com. Google Analytics is used by 866,601 companies runsonwhat tracks.

Cake uses Webflow for its website, alongside Instapage, according to runsonwhat (October 2026). runsonwhat found Webflow through a subdomain that points at Webflow and code on cakeequity.com. Webflow is used by 34,590 companies runsonwhat tracks.

Cake has used Auth0 since at least July 2019, going by the first public certificate of the cakeequity.com subdomain that points at Auth0. Other long-running tools at Cake include Instapage (since May 2020) and SafeBase (since September 2025).

Yes. runsonwhat found jQuery at Cake through jQuery code on cakeequity.com. jQuery is a Frontend tool used by 906,338 companies runsonwhat tracks.

Yes. runsonwhat has found Anthropic, OpenAI and Chatbase at Cake; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Cake may use more AI tools than these.

The companies with the stacks most like Cake's are n8n, Circle, Synup and Accelevents, according to runsonwhat (October 2026). Each shares 18 to 24 tools with Cake, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

runsonwhat reads public records only. Of the 40 tools at Cake, 18 were found through code on cakeequity.com, 9 through DNS records, 6 through email records, 6 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and cakeequity.com about monthly.