BTR's tech stack
What does BTR use?
BTR (btr.com) uses at least 21 tools we can see from public records, including Google Cloud for hosting, Microsoft 365 for email and documents, Google Analytics for analytics and Sezzle for payments. Last checked .
- Industry
- Internet
- Size
- 11–50 employees
- Based in
- Mont-Royal, Canada
- Founded
- 2009
- Company page
- Tools found
- 21
- Categories
- 11
- Layers
- 5 of 5
- Last checked
- Oct 2026
BTR's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
3 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
4 tools, what the product is built with
Data & Observability
4 tools, what they measure and store
Monitoring
Go-to-market
9 tools, how they find and keep customers
Company Ops
1 tool, what the team runs on day to day
Workspace
Companies like BTR also use
Tools common among companies with a similar stack that we haven't found at BTR.
Companies with a stack like BTR's
Ranked by shared tools, with rare tools counting more.
Pure HockeyRetail · 1,001–5,000 people10in common
Rural King SupplyRetail12in common
Beyond the RackClothing16in common
Brownells Incbrownells.com11in common
Faxon Firearms, LLCDefense & Space · 51–200 people12in common
Buck KnivesIndustrial Manufacturing · 201–1,000 people12in common
Smoky Mountain Knife Works INCRetail · 51–200 people9in common
Sportsman's WarehouseRetail · 5,001–10,000 people11in common
More Internet companies
Other Internet companies we've checked.
BTR tech stack FAQ
What tools does BTR use?
As of October 2026, runsonwhat has found 21 tools at BTR (btr.com) in public records. Edge & Hosting: Cloudflare, Google Cloud and Fastly. Application: jQuery, Google Fonts and GSAP. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, Meta Pixel and Pinterest. Company Ops: Microsoft 365. Last checked October 23, 2026.
What cloud does BTR run on?
BTR uses Google Cloud for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Google Cloud through Google Cloud code on btr.com. Google Cloud is used by 76,329 companies runsonwhat tracks.
What email provider does BTR use?
BTR uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on btr.com. Microsoft 365 is used by 716,411 companies runsonwhat tracks.
What payment provider does BTR use?
BTR uses Sezzle for payments and billing, according to runsonwhat (October 2026). runsonwhat found Sezzle through Sezzle code on btr.com. Sezzle is used by 392 companies runsonwhat tracks.
What analytics tools does BTR use?
BTR uses Google Analytics for analytics, alongside Google Tag Manager and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on btr.com. Google Analytics is used by 893,006 companies runsonwhat tracks.
What is BTR's website built with?
BTR uses Weglot for its website, alongside BigCommerce, according to runsonwhat (October 2026). runsonwhat found Weglot through Weglot code on btr.com. Weglot is used by 5,590 companies runsonwhat tracks.
Does BTR use jQuery?
Yes. runsonwhat found jQuery at BTR through jQuery code on btr.com. jQuery is a Frontend tool used by 922,940 companies runsonwhat tracks.
Which companies have a tech stack similar to BTR's?
The companies with the stacks most like BTR's are Pure Hockey, Rural King Supply, Beyond the Rack and Brownells, according to runsonwhat (October 2026). Each shares 10 to 16 tools with BTR, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what BTR uses?
runsonwhat reads public records only. Of the 21 tools at BTR, 19 were found through code on btr.com, 1 through email records and 1 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and btr.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.