runsonwhat

Boohoo's tech stack

What does Boohoo use?

Boohoo (boohoo.com) uses at least 24 tools we can see from public records, including Amazon Web Services for hosting, Microsoft 365 for email and documents, Google Analytics for analytics and Bloomreach for marketing. Last checked .

Industry
Clothing
Based in
United Kingdom
Founded
2006
Re-check liveVisit boohoo.com
Tools found
24
Categories
11
Layers
5 of 5
Last checked
Oct 2026

Boohoo's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

3 tools, where the bytes are served from

Hosting & Cloud

CDN & Edge

DNS

Application

1 tool, what the product is built with

Frontend

Data & Observability

4 tools, what they measure and store

Analytics

Flags & Experiments

Go-to-market

10 tools, how they find and keep customers

Marketing

Ads & Pixels

Company Ops

6 tools, what the team runs on day to day

Email Delivery

Workspace

Security & Compliance

Companies like Boohoo also use

Tools common among companies with a similar stack that we haven't found at Boohoo.

Companies with a stack like Boohoo's

Ranked by shared tools, with rare tools counting more.

More Clothing companies

Other Clothing companies we've checked.

Boohoo tech stack FAQ

What tools does Boohoo use?

We've found 24 tools at Boohoo (boohoo.com). Edge & Hosting: Amazon Route 53, Amazon CloudFront and Amazon Web Services. Application: Remix. Data & Observability: Google Analytics, Google Tag Manager and AppsFlyer. Go-to-market: Meta Pixel, Google Ads and TikTok Pixel. Company Ops: Microsoft 365, Google Workspace and Amazon SES. Last checked October 3, 2026.

What cloud does Boohoo run on?

Boohoo uses Amazon Web Services for hosting. We found Amazon Web Services through website code.

What email provider does Boohoo use?

Boohoo uses Microsoft 365 and Google Workspace for email and documents. We found Microsoft 365 through email records.

What analytics tools does Boohoo use?

Boohoo uses Google Analytics, Google Tag Manager and AppsFlyer for analytics. We found Google Analytics through website code.

What marketing software does Boohoo use?

Boohoo uses Bloomreach for marketing. We found Bloomreach through custom domain.

Does Boohoo use Microsoft 365?

Yes. We found Microsoft 365 at Boohoo through email records. Microsoft 365 is used by 245,233 companies we track.

How does runsonwhat know what Boohoo uses?

We read public traces only: Boohoo's DNS and email records, certificate logs, the code its website loads, and published subprocessor lists. A tool is listed only when a direct record backs it up. DNS is rechecked weekly and the website monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.