Baymard Institute's tech stack
What does Baymard Institute use?
Baymard Institute (baymard.com) uses at least 35 tools we can see from public records, including Vercel for hosting, HubSpot for sales, PostHog for analytics and Sanity for its website. Last checked .
- Based in
- Copenhagen, Denmark
- Company page
- Tools found
- 35
- Categories
- 13
- Layers
- 5 of 5
- Last checked
- Nov 2026
Baymard Institute's stack, layer by layer
Of 35 tools, 19 came from website code, 6 from DNS verification records, 5 from DNS records and 5 from other records. Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
2 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
7 tools, what the product is built with
Data & Observability
6 tools, what they measure and store
Go-to-market
11 tools, how they find and keep customers
Company Ops
9 tools, what the team runs on day to day
Baymard Institute tech stack FAQ
What tools does Baymard Institute use?
As of November 2026, runsonwhat has found 35 tools at Baymard Institute (baymard.com) in public records. Edge & Hosting: Cloudflare and Vercel. Application: React, Tailwind CSS and Anthropic. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Google Workspace, Apple Business and Cookiebot. Last checked November 8, 2026.
What cloud does Baymard Institute run on?
Baymard Institute uses Vercel for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Vercel through Vercel code on baymard.com. Vercel is used by 53,191 companies runsonwhat tracks.
What CRM does Baymard Institute use?
Baymard Institute uses HubSpot for its CRM, alongside Calendly, according to runsonwhat (November 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on baymard.com. HubSpot is used by 97,635 companies runsonwhat tracks.
What email provider does Baymard Institute use?
Baymard Institute uses Google Workspace for email and office software, alongside Apple Business, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on baymard.com. Google Workspace is used by 420,128 companies runsonwhat tracks.
What analytics tools does Baymard Institute use?
Baymard Institute uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and PostHog, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on baymard.com. Google Analytics is used by 903,902 companies runsonwhat tracks.
What is Baymard Institute's website built with?
Baymard Institute uses Sanity for its website, according to runsonwhat (November 2026). runsonwhat found Sanity through Sanity code on baymard.com. Sanity is used by 5,327 companies runsonwhat tracks.
Does Baymard Institute use Cloudflare?
Yes. runsonwhat found Cloudflare at Baymard Institute through DNS records that point at Cloudflare and code on baymard.com. Cloudflare is a CDN & Edge tool used by 733,457 companies runsonwhat tracks.
Does Baymard Institute use AI tools?
Yes. runsonwhat has found Anthropic and OpenAI at Baymard Institute; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Baymard Institute may use more AI tools than these.
How does runsonwhat know what Baymard Institute uses?
runsonwhat reads public records only. Of the 35 tools at Baymard Institute, 19 were found through code on baymard.com, 11 through DNS records, 4 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and baymard.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.