runsonwhat

Backlinko's tech stack

What does Backlinko use?

Backlinko (backlinko.com) uses at least 19 tools we can see from public records, including Netlify for hosting, Google Workspace for email and documents, Google Analytics for analytics and Semrush for marketing. Last checked .

Industry
Marketing and Advertising
Size
1–10 employees
Based in
Boston, United States
Founded
2012
LinkedIn
Company page
Re-check liveVisit backlinko.com
Tools found
19
Categories
13
Layers
5 of 5
Last checked
Oct 2026

Backlinko's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

3 tools, where the bytes are served from

Hosting & Cloud

CDN & Edge

DNS

Application

3 tools, what the product is built with

Frontend

Media & UI

Data & Observability

5 tools, what they measure and store

Monitoring

Analytics

Flags & Experiments

Go-to-market

5 tools, how they find and keep customers

Marketing

Ads & Pixels

Company Ops

3 tools, what the team runs on day to day

Email Delivery

Workspace

Security & Compliance

Companies like Backlinko also use

Tools common among companies with a similar stack that we haven't found at Backlinko.

Companies with a stack like Backlinko's

Ranked by shared tools, with rare tools counting more.

More Marketing and Advertising companies

Other Marketing and Advertising companies we've checked.

Backlinko tech stack FAQ

What tools does Backlinko use?

As of October 2026, runsonwhat has found 19 tools at Backlinko (backlinko.com) in public records. Edge & Hosting: Cloudflare, NS1 and Netlify. Application: Font Awesome, React and Next.js. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Google Workspace, Postmark and CookieHub. Last checked October 20, 2026.

What cloud does Backlinko run on?

Backlinko uses Netlify for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Netlify through Netlify code on backlinko.com. Netlify is used by 11,535 companies runsonwhat tracks.

What email provider does Backlinko use?

Backlinko uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on backlinko.com. Google Workspace is used by 406,267 companies runsonwhat tracks.

What analytics tools does Backlinko use?

Backlinko uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on backlinko.com. Google Analytics is used by 889,224 companies runsonwhat tracks.

What marketing software does Backlinko use?

Backlinko uses Semrush for marketing, according to runsonwhat (October 2026). runsonwhat found Semrush through Semrush code on backlinko.com. Semrush is used by 12 companies runsonwhat tracks.

What monitoring tools does Backlinko use?

Backlinko uses Pingdom for monitoring, according to runsonwhat (October 2026). runsonwhat found Pingdom through Pingdom code on backlinko.com. Pingdom is used by 1,509 companies runsonwhat tracks.

Does Backlinko use Cloudflare?

Yes. runsonwhat found Cloudflare at Backlinko through Cloudflare code on backlinko.com. Cloudflare is a CDN & Edge tool used by 708,697 companies runsonwhat tracks.

Which companies have a tech stack similar to Backlinko's?

The companies with the stacks most like Backlinko's are Siftly, Georion, Web Tonic and MarTech, according to runsonwhat (October 2026). Each shares 5 to 11 tools with Backlinko, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what Backlinko uses?

runsonwhat reads public records only. Of the 19 tools at Backlinko, 15 were found through code on backlinko.com, 2 through DNS records and 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and backlinko.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.