Backlight's tech stack
What does Backlight use?
Backlight (backlight.co) uses at least 26 tools we can see from public records, including Google Cloud for hosting, Microsoft 365 for email and documents, HubSpot for sales and Zendesk for customer support. Last checked .
- Company page
- Tools found
- 26
- Categories
- 16
- Layers
- 5 of 5
- Last checked
- Oct 2026
Backlight's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
2 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
3 tools, what the product is built with
Frontend
Media & UI
Data & Observability
1 tool, what they measure and store
Analytics
Go-to-market
5 tools, how they find and keep customers
Website & CMS
Marketing
Sales & CRM
Support & Docs
Company Ops
15 tools, what the team runs on day to day
Email Delivery
Dev Tools
People & HR
Finance & Legal
Security & Compliance
Companies like Backlight also use
Tools common among companies with a similar stack that we haven't found at Backlight.
Companies with a stack like Backlight's
Ranked by shared tools, with rare tools counting more.
Ace & CompanyVenture Capital & Private Equity · 11–50 people6in common
SilverChef AUFinancial Services · 201–1,000 people11in common
ApplovinSoftware · 1,001–5,000 people15in common
LingokidsEntertainment · 51–200 people9in common
Kargo HQMarketing and Advertising · 201–1,000 people12in common
Myriad360IT Services · 51–200 people12in common
Dapper LabsSoftware · 201–1,000 people10in common
Shopify Inc.Online Marketplace · 5,001–10,000 people11in common
Backlight tech stack FAQ
What tools does Backlight use?
As of November 2026, runsonwhat has found 26 tools at Backlight (backlight.co) in public records. Edge & Hosting: Cloudflare and Google Cloud. Application: jQuery, Google Fonts and Vimeo. Data & Observability: Google Tag Manager. Go-to-market: HubSpot, Zendesk and Webflow. Company Ops: Microsoft 365, Google Workspace and Apple Business. Last checked October 31, 2026.
What cloud does Backlight run on?
Backlight uses Google Cloud for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Google Cloud through a subdomain that points at Google Cloud. Google Cloud is used by 77,022 companies runsonwhat tracks.
What CRM does Backlight use?
Backlight uses HubSpot for its CRM, alongside Salesforce, according to runsonwhat (November 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on backlight.co. HubSpot is used by 96,488 companies runsonwhat tracks.
What email provider does Backlight use?
Backlight uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 720,843 companies runsonwhat tracks.
What does Backlight use for customer support?
Backlight uses Zendesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Zendesk through email records that authorize Zendesk. Zendesk is used by 42,979 companies runsonwhat tracks.
What analytics tools does Backlight use?
Backlight uses Google Tag Manager for analytics, according to runsonwhat (November 2026). runsonwhat found Google Tag Manager through Google Tag Manager code on backlight.co. Google Tag Manager is used by 515,428 companies runsonwhat tracks.
Does Backlight use jQuery?
Yes. runsonwhat found jQuery at Backlight through jQuery code on backlight.co. jQuery is a Frontend tool used by 929,886 companies runsonwhat tracks.
Which companies have a tech stack similar to Backlight's?
The companies with the stacks most like Backlight's are Ace & Company, SilverChef AU, Applovin and Lingokids, according to runsonwhat (November 2026). Each shares 6 to 15 tools with Backlight, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Backlight uses?
runsonwhat reads public records only. Of the 26 tools at Backlight, 13 were found through DNS records, 5 through code on backlight.co, 5 through email records and 3 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and backlight.co about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.