runsonwhat

American Outdoor Brands, Inc.'s tech stack

What does American Outdoor Brands, Inc. use?

American Outdoor Brands, Inc. (aob.com) uses at least 19 tools we can see from public records, including Microsoft 365 for email and documents, Salesforce for sales, Google Analytics for analytics and PayPal for payments. Last checked .

Industry
Consumer Goods
Size
201–1,000 employees
Based in
Columbia, United States
LinkedIn
Company page
Re-check liveVisit aob.com
Tools found
19
Categories
12
Layers
5 of 5
Last checked
Oct 2026

American Outdoor Brands, Inc.'s stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

2 tools, where the bytes are served from

CDN & Edge

DNS

Application

4 tools, what the product is built with

AI

Payments & Billing

Media & UI

Data & Observability

3 tools, what they measure and store

Analytics

Go-to-market

5 tools, how they find and keep customers

Website & CMS

Marketing

Ads & Pixels

Sales & CRM

Company Ops

5 tools, what the team runs on day to day

Workspace

Security & Compliance

Companies like American Outdoor Brands, Inc. also use

Tools common among companies with a similar stack that we haven't found at American Outdoor Brands, Inc..

Companies with a stack like American Outdoor Brands, Inc.'s

Ranked by shared tools, with rare tools counting more.

More Consumer Goods companies

Other Consumer Goods companies we've checked.

American Outdoor Brands, Inc. tech stack FAQ

What tools does American Outdoor Brands use?

As of October 2026, runsonwhat has found 19 tools at American Outdoor Brands (aob.com) in public records. Edge & Hosting: Cloudflare and CSC. Application: Vimeo, GSAP and PayPal. Data & Observability: Google Analytics, Google Tag Manager and Pendo. Go-to-market: Google Ads, Meta Pixel and Salesforce. Company Ops: Microsoft 365, Apple Business and OneTrust. Last checked October 19, 2026.

What CRM does American Outdoor Brands use?

American Outdoor Brands uses Salesforce for its CRM, according to runsonwhat (October 2026). runsonwhat found Salesforce through Salesforce code on aob.com. Salesforce is used by 34,026 companies runsonwhat tracks.

What email provider does American Outdoor Brands use?

American Outdoor Brands uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 710,128 companies runsonwhat tracks.

What payment provider does American Outdoor Brands use?

American Outdoor Brands uses PayPal for payments and billing, according to runsonwhat (October 2026). runsonwhat found PayPal through PayPal code on aob.com. PayPal is used by 34,352 companies runsonwhat tracks.

What analytics tools does American Outdoor Brands use?

American Outdoor Brands uses Google Analytics for analytics, alongside Google Tag Manager and Pendo, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on aob.com. Google Analytics is used by 878,423 companies runsonwhat tracks.

What is American Outdoor Brands's website built with?

American Outdoor Brands uses Salesforce Commerce Cloud for its website, according to runsonwhat (October 2026). runsonwhat found Salesforce Commerce Cloud through a subdomain that points at Salesforce Commerce Cloud and code on aob.com. Salesforce Commerce Cloud is used by 1,508 companies runsonwhat tracks.

Does American Outdoor Brands use Cloudflare?

Yes. runsonwhat found Cloudflare at American Outdoor Brands through Cloudflare code on aob.com. Cloudflare is a CDN & Edge tool used by 702,491 companies runsonwhat tracks.

Does American Outdoor Brands use AI tools?

Yes. runsonwhat has found OpenAI at American Outdoor Brands; OpenAI, for example, through a DNS verification record for OpenAI. AI services called only from servers leave no public trace, so American Outdoor Brands may use more AI tools than these.

Which companies have a tech stack similar to American Outdoor Brands's?

The companies with the stacks most like American Outdoor Brands' are Cuisinart Canada, Bowers & Wilkins, Homemakers Furniture, Mattresses & Accessories and LAURASTAR, according to runsonwhat (October 2026). Each shares 6 to 13 tools with American Outdoor Brands, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what American Outdoor Brands uses?

runsonwhat reads public records only. Of the 19 tools at American Outdoor Brands, 11 were found through code on aob.com, 5 through DNS records, 2 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and aob.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.