runsonwhat

Willow's tech stack

What does Willow use?

Willow (willow.co) uses at least 21 tools we can see from public records, including Google Cloud for hosting, Microsoft 365 for email and documents, HubSpot for sales and Google Analytics for analytics. Last checked .

Industry
Software
Size
11–50 employees
Based in
Gent, Belgium
Founded
2018
LinkedIn
Company page
Re-check liveVisit willow.co
Tools found
21
Categories
11
Layers
5 of 5
Last checked
Oct 2026

Willow's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

2 tools, where the bytes are served from

Hosting & Cloud

Application

2 tools, what the product is built with

Payments & Billing

Media & UI

Data & Observability

3 tools, what they measure and store

Analytics

Go-to-market

9 tools, how they find and keep customers

Website & CMS

Marketing

Ads & Pixels

Sales & CRM

Company Ops

5 tools, what the team runs on day to day

Email Delivery

Workspace

Security & Compliance

Companies like Willow also use

Tools common among companies with a similar stack that we haven't found at Willow.

Companies with a stack like Willow's

Ranked by shared tools, with rare tools counting more.

More Software companies

Other Software companies we've checked.

Willow tech stack FAQ

What tools does Willow use?

As of October 2026, runsonwhat has found 21 tools at Willow (willow.co) in public records. Edge & Hosting: Google Cloud and Netlify. Application: Vimeo and Chargebee. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 17, 2026.

What cloud does Willow run on?

Willow uses Google Cloud for hosting and cloud infrastructure, alongside Netlify, according to runsonwhat (October 2026). runsonwhat found Google Cloud through DNS records that point at Google Cloud. Google Cloud is used by 75,396 companies runsonwhat tracks.

What CRM does Willow use?

Willow uses HubSpot for its CRM, alongside Dealfront, according to runsonwhat (October 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records. HubSpot is used by 93,017 companies runsonwhat tracks.

What email provider does Willow use?

Willow uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 706,402 companies runsonwhat tracks.

What payment provider does Willow use?

Willow uses Chargebee for payments and billing, according to runsonwhat (October 2026). runsonwhat found Chargebee through email records that authorize Chargebee. Chargebee is used by 514 companies runsonwhat tracks.

What analytics tools does Willow use?

Willow uses Google Analytics for analytics, alongside Google Tag Manager and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on willow.co. Google Analytics is used by 864,583 companies runsonwhat tracks.

Does Willow use Google Ads?

Yes. runsonwhat found Google Ads at Willow through Google Ads code on willow.co. Google Ads is a Ads & Pixels tool used by 475,530 companies runsonwhat tracks.

Which companies have a tech stack similar to Willow's?

The companies with the stacks most like Willow's are Sovos Brazil, Assembly Software, Shadow.tech and DropCowboy.com, according to runsonwhat (October 2026). Each shares 5 to 12 tools with Willow, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what Willow uses?

runsonwhat reads public records only. Of the 21 tools at Willow, 11 were found through code on willow.co, 4 through email records, 3 through DNS records and 3 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and willow.co about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.